MKT 445 - Advanced Marketing Analytics
Department: Marketing
Description: Introduces marketing analytic methods and statistical software skills to extract meaningful information from big data sets for business decision-making and strategic marketing management.
Credit Hours: 3
Prerequisites: MBA 416
Graduate Level Course: This course is approved for graduate credit
Current Offerings
Spring 2025
- 001 - Lecture (Hybrid): Multiple Meetings, Juno Lim - 3.00 hour(s) , Majors Only
- 002 - Lecture (Online/Hybrid): Online - T 7:45 PM - 9:15 PM , Juno Lim 3.00 hour(s) , Majors Only
Meeting Times:
- 01/13/2025 - 05/03/2025 : T 7:45 PM - 9:15 PM - State Farm Hall of Busine 133 (SFHB 133)
- 01/13/2025 - 05/03/2025 : TBD TBD - Hybrid Class (HYBRID )
Instructor: Juno Lim
Course Specification: Majors Only
Dates: 01/13/2025 - 05/03/2025
Location: Online
Instructor: Juno Lim
Course Specification: Majors Only
Class Notes: In-person location is SFHB 133
Class Notes: HyFlex Section. This course is "Online Hybrid" which means it is only 1-25% in person.
Textbooks have not been finalized for section.