MKT 440 - Brand Management And Analytics
Department: Marketing
Description: Based on the latest analytics techniques, this course offers advanced knowledge and practical skills for making day-to-day and long-term brand-related decisions.
Credit Hours: 3
Prerequisites: MBA 416
Graduate Level Course: This course is approved for graduate credit
Current Offerings
Spring 2024
- 001 - Lecture (Hybrid): W 6:00 PM - 7:30 PM , Chiharu Ishida-Lambert 3 hour(s) , Majors Only
- 002 - Lecture (Internet): Online , Chiharu Ishida-Lambert 3 hour(s) , Majors Only
Dates: 01/16/2024 - 05/04/2024
Location: State Farm Hall of Busine 356 (SFHB 356)
Instructor: Chiharu Ishida-Lambert
Course Specification: Majors Only
Textbook Special Instructions: The course specific link to purchase the online text will be provided before the beginning of the semester.
Dates: 01/16/2024 - 05/04/2024
Location: Online
Instructor: Chiharu Ishida-Lambert
Course Specification: Majors Only
Class Notes: Asynchronous Online
Textbook Special Instructions: The course specific link to purchase the online text will be provided before the beginning of the semester.