MKT 433 - Advanced Integrated Marketing Communication
Department: Marketing
Description: Provides an overview and experience in using the integrated marketing communication (IMC) planning process. Includes market/situation analysis as part of IMC development.
Credit Hours: 3
Prerequisites: MBA 430 or equivalent
Graduate Level Course: This course is approved for graduate credit
Current Offerings
Spring 2025
- 001 - Lecture (In Person): M W 3:35 PM - 4:50 PM , Della Clark 3.00 hour(s)
Dates: 01/13/2025 - 05/03/2025
Location: State Farm Hall of Busine 148 (SFHB 148)
Instructor: Della Clark
Textbooks have not been finalized for section.