Description: An analysis of psychological, sociological, social psychological, and cultural forces that influence household and industrial buying behavior. Emphasis placed on examination of research related to these influencing forces, practical applications of research findings, and on the analysis of comprehensive models of consumer behavior.
Credit Hours: 3
Prerequisites: MBA 430
Graduate Level Course: This course is approved for graduate credit
This course has no upcoming offerings. Please contact the department if you have questions about when this will be offered.