MKT 414 - Advanced Technologies in Marketing Analytics
Department: Marketing
Description: Advanced Topics in Marketing Analytics covers advanced data analysis techniques to help students acquire analytic skills that can be applied to real-world marketing problems. The course also examines the ethical and technical issues related to marketing analytics and data governance topics.
Credit Hours: 3
Graduate Level Course: This course is approved for graduate credit
Current Offerings
Fall 2025
- 001 - Lecture (Hybrid): T 6:00 PM - 7:30 PM , Della Clark 3.00 hour(s) , Majors Only
- 002 - Lecture (Online/Hybrid): Online - T 6:00 PM - 7:30 PM , Della Clark 3.00 hour(s) , Majors Only
Dates: 08/18/2025 - 12/06/2025
Location: State Farm Hall of Busine 356 (SFHB 356)
Instructor: Della Clark
Course Specification: Majors Only
Textbooks have not been finalized for section.
Dates: 08/18/2025 - 12/06/2025
Location: Online
Instructor: Della Clark
Course Specification: Majors Only
Class Notes: HyFlex course. The in-person portion of this class will meet in SFHB 356.
Class Notes: This course is Online Hybrid, which means the course is1 -25% in-person.
Textbooks have not been finalized for section.