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MKT 411 - Marketing and Sales Forecasting

Department: Marketing

Description: The course covers the role of forecasting in marketing decision making, and the systematic steps involved in conducting a forecasting project. This course develops familiarity with the main marketing and sales forecasting methods. Both qualitative and quantitative methods are discussed in detail with more focus on the latter. Multiple enrollments allowed; maximum of 6 credit hours.

Credit Hours: 3

Graduate Level Course: This course is approved for graduate credit

This course has no upcoming offerings. Please contact the department if you have questions about when this will be offered.