MKT 411 - Marketing and Sales Forecasting
Department: Marketing
Description: The course covers the role of forecasting in marketing decision making, and the systematic steps involved in conducting a forecasting project. This course develops familiarity with the main marketing and sales forecasting methods. Both qualitative and quantitative methods are discussed in detail with more focus on the latter. Multiple enrollments allowed; maximum of 6 credit hours.
Credit Hours: 3
Graduate Level Course: This course is approved for graduate credit
Current Offerings
Spring 2024
- 001 - Lecture (Hybrid): T 6:00 PM - 7:30 PM , Michael Wojcik 3 hour(s) , Majors Only
- 002 - Lecture (Online/Hybrid): Online - T 6:00 PM - 7:30 PM , Michael Wojcik 3 hour(s) , Majors Only
Dates: 01/16/2024 - 05/04/2024
Location: State Farm Hall of Busine 367 (SFHB 367)
Instructor: Michael Wojcik
Course Specification: Majors Only
Dates: 01/16/2024 - 05/04/2024
Location: Online
Instructor: Michael Wojcik
Course Specification: Majors Only
Class Notes: HyFlex section. This course is "Online Hybrid" which means it is only 1-25% in person.
Textbooks have not been finalized for section.