MKT 411 - Marketing and Sales Forecasting
Department: Marketing
Description: The course covers the role of forecasting in marketing decision making, and the systematic steps involved in conducting a forecasting project. This course develops familiarity with the main marketing and sales forecasting methods. Both qualitative and quantitative methods are discussed in detail with more focus on the latter. Multiple enrollments allowed; maximum of 6 credit hours.
Credit Hours: 3
Graduate Level Course: This course is approved for graduate credit
New Course Catalog Information Effective 05-19-2025
Current Offerings
Spring 2025
- 001 - Lecture (Hybrid): Multiple Meetings, Della Clark - 3.00 hour(s) , Majors Only
- 002 - Lecture (Online/Hybrid): Online - W 7:45 PM - 9:15 PM , Della Clark 3.00 hour(s) , Majors Only
Meeting Times:
- 01/13/2025 - 05/03/2025 : TBD TBD - Hybrid Class (HYBRID )
- 01/13/2025 - 05/03/2025 : W 7:45 PM - 9:15 PM - State Farm Hall of Busine 133 (SFHB 133)
Instructor: Della Clark
Course Specification: Majors Only
Textbook Instructions: This course will utilize different texts to explore marketing and sales forecasting. Students are not required to purchase a textbook but are required to sign up for Cengage Unlimited which will provide you access to all of the necessary materials.
Dates: 01/13/2025 - 05/03/2025
Location: Online
Instructor: Della Clark
Course Specification: Majors Only
Class Notes: In-person location is SFHB 133
Class Notes: HyFlex Section. This course is "Online Hybrid" which means it is only 1-25% in person.
Textbooks have not been finalized for section.