Description: Understanding the global marketing environment and developing marketing strategies across national boundaries. The political, economic, and cultural variables which influence such strategies are identified. Recent cross-cultural research and real world cases clarify concepts and their application.
Credit Hours: 3
Prerequisites: Grade of C or better in MKT 190 or 230
Dates: 01/16/2024 - 05/04/2024
Location: State Farm Hall of Busine 354 (SFHB 354)
Instructor: Aysen Bakir
Course Specification: Majors Only
Class Notes: Hybrid 50% Online
Textbook Special Instructions: Connect will be used. A marketing simulation and cases will be used. Students will receive the course pack information on the first day of class and how to purchase the simulation license at the beginning of the semester.