MKT 350 - International Marketing
Department: Marketing
Description: Understanding the global marketing environment and developing marketing strategies across national boundaries. The political, economic, and cultural variables which influence such strategies are identified. Recent cross-cultural research and real world cases clarify concepts and their application.
Credit Hours: 3
Prerequisites: Grade of C or better in MKT 190 or 230
Current Offerings
Fall 2024
- 001 - Lecture (Hybrid): Multiple Meetings, Aysen Bakir - 3.00 hour(s) , Majors Only
Meeting Times:
- 08/19/2024 - 12/07/2024 : TBD TBD - Hybrid Class (HYBRID )
- 08/19/2024 - 12/07/2024 : T Th 3:35 PM - 4:50 PM - State Farm Hall of Busine 353 (SFHB 353)
Instructor: Aysen Bakir
Course Specification: Majors Only
Textbook Special Instructions: A simulation and cases will be used. Students are responsible to buy the license for the simulation and the cases after the semester starts. The instructor will provide the information to the students.
Spring 2025
- 001 - Lecture (Hybrid): Multiple Meetings, Aysen Bakir - 3.00 hour(s) , Majors Only
Meeting Times:
- 01/13/2025 - 05/03/2025 : TBD TBD - Hybrid Class (HYBRID )
- 01/13/2025 - 05/03/2025 : T Th 11:00 AM - 12:15 PM - State Farm Hall of Busine 354 (SFHB 354)
Instructor: Aysen Bakir
Course Specification: Majors Only
Class Notes: 50% Online
Textbook Special Instructions: Connect, a marketing simulation, and cases will be used. Students will receive the course pack information for cases on the first day of class and information on how to purchase the simulation licenses at the beginning of the semester.