Description: Advanced data analysis tools and techniques utilized in marketing analytics, with the goal of forming strong customer relationships.
Credit Hours: 3
Prerequisites: MKT 190 or 230; MKT 232 and 245
Dates: 01/11/2021 - 05/01/2021
Building: Online, contact instructor
Instructor Name: Pui Ying Tong
Class Notes: Asynchronous/Synchronous Online
Textbooks have not been finalized for section.