Description: Advanced data analysis tools and techniques utilized in marketing analytics, with the goal of forming strong customer relationships.
Credit Hours: 3
Prerequisites: MKT 190 or 230; MKT 232 and 245
Dates: 01/16/2024 - 05/04/2024
Location: State Farm Hall of Busin 016C (SFHB 016C)
Instructor: Kimberly Diller
Course Specification: Majors Only
Class Notes: 30% Online
Textbook Special Instructions: Textbook is for reference only. It is available digitally through Milner Library and will be linked on Canvas. We will walk through the installation of R and Rstudio together in class..