MKT 340 - Digital Marketing & Promotion

Department: Marketing

Description: Plan, apply, execute and evaluate various tools in Digital Marketing, while maintaining a strategic Integrated Marketing Communication planning focus.

Credit Hours: 3

Prerequisites: MKT 190 or 230 with a grade of C or better; MKT 233

Current Offerings

For the most up-to-date course information, please check the registration system through your MyIllinoisState portal.

Spring 2025

001 - Lecture (In Person): M W 2:00 PM - 3:15 PM , Sphurti Sewak 3.00 hour(s) , Majors Only

Dates: 01/13/2025 - 05/03/2025

Location: State Farm Hall of Busine 148 (SFHB 148)

Instructor: Sphurti Sewak

Course Specification: Majors Only

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

Digital Marketing Essentials (Required)

ISBN9780999630204

AuthorJeff Larson and Stuart Draper

Edition2023

PublisherStukent

MSRP $218.50

Fall 2025

001 - Lecture (In Person): T Th 2:00 PM - 3:15 PM , Sphurti Sewak 3.00 hour(s) , Majors Only

Dates: 08/18/2025 - 12/06/2025

Location: State Farm Hall of Busine 149 (SFHB 149)

Instructor: Sphurti Sewak

Course Specification: Majors Only

Textbooks have not been finalized for section.