MKT 339a14 - Seminar In Marketing: Sport Marketing
Department: Marketing
Description: Introduction to successful sport business and marketing; use of industry research and examples to cover topics including sport markets, fan development, brand management, media audiences, media rights and revenue, live sporting events, sponsorship, merchandise and retail; and introduce students to career paths in the sport industry, as well as tracking events in the industry.
Credit Hours: 3
Prerequisites: MKT 233 or MKT 234, concurrent is acceptable
Current Offerings
Fall 2025
- 001 - Lecture (In Person): T Th 2:00 PM - 3:15 PM , Mark Gibson 3.00 hour(s) , Majors Only
Dates: 08/18/2025 - 12/06/2025
Location: State Farm Hall of Busine 131 (SFHB 131)
Instructor: Mark Gibson
Course Specification: Majors Only
Textbooks are not required for this section.