MKT 339a14 - Seminar In Marketing: Sport Marketing

Department: Marketing

Description: Introduction to successful sport business and marketing; use of industry research and examples to cover topics including sport markets, fan development, brand management, media audiences, media rights and revenue, live sporting events, sponsorship, merchandise and retail; and introduce students to career paths in the sport industry, as well as tracking events in the industry.

Credit Hours: 3

Prerequisites: MKT 233 or MKT 234, concurrent is acceptable

Current Offerings

For the most up-to-date course information, please check the registration system through your MyIllinoisState portal.

Fall 2025

001 - Lecture (Hybrid): Multiple Meetings, Mark Gibson - 3.00 hour(s) , Majors Only

Meeting Times:

08/18/2025 - 12/06/2025 : TBD TBD - Hybrid Class (HYBRID )
08/18/2025 - 12/06/2025 : T Th 2:00 PM - 3:15 PM - State Farm Hall of Busine 131 (SFHB 131)

Instructor: Mark Gibson

Course Specification: Majors Only

Class Notes: The class will be 50% hybrid.

Textbooks are not required for this section.