MKT 339a14 - Seminar In Marketing: Sport Marketing
Department: Marketing
Description: IIntroduction to successful sport business and marketing; use of industry research and examples to cover topics including sport markets, fan development, brand management, media audiences, media rights and revenue, live sporting events, sponsorship, merchandise and retail; and introduce students to career paths in the sport industry, as well as tracking events in the industry.
Credit Hours: 3
Prerequisites: Grade of C or better in MKT 190 or 230
Current Offerings
Spring 2025
- 001 - Lecture (In Person): M W 2:00 PM - 3:15 PM , Mark Gibson 3.00 hour(s) , Majors Only
Dates: 01/13/2025 - 05/03/2025
Location: State Farm Hall of Busine 357 (SFHB 357)
Instructor: Mark Gibson
Course Specification: Majors Only
Textbooks are not required for this section.