MKT 339a13 - Seminar in Marketing: Brand Management and Analytics
Department: Marketing
Description: This course will provide students with advanced knowledge and practical skills necessary to make day-to-day and long-term brand-related decisions.
Credit Hours: 3
Prerequisites: MKT 231, 232, or consent of the department chair
Current Offerings
Spring 2021
- 001 - Lecture: Online - M W 2:00 PM - 3:15 PM , Chiharu Ishida-Lambert 3 hour(s)
Dates: 01/11/2021 - 05/01/2021
Building: Online, contact instructor
Instructor Name: Chiharu Ishida-Lambert
Class Notes: Synchronous Online
Book Title
ISBN
Edition
Publisher
MSRP
Notes
Special Instructions
Digital Marketing Essentials (online textbook)
(Required)
ISBN9780692226889
Edition
Publisher
MSRP
N/A
Special InstructionsSpecial Instructions: This is an online text, and students are to order directly from the Stukent course site that the professor set up for each of them. Cost is around $70.