Description: This course will provide students with advanced knowledge and practical skills necessary to make day-to-day and long-term brand-related decisions.
Credit Hours: 3
Prerequisites: MKT 231, 232, or consent of the department chair
Dates: 01/16/2024 - 05/04/2024
Location: State Farm Hall of Busin 022F (SFHB 022F)
Instructor: Chiharu Ishida-Lambert
Course Specification: Majors Only
Class Notes: 30% Online
Textbook Special Instructions: The course-specific link to purchase the online text will be provided before the beginning of the semester.