Department: Marketing
Description: This course will provide students with advanced knowledge and practical skills necessary to make day-to-day and long-term brand-related decisions.
Credit Hours: 3
Prerequisites: MKT 231 and 232
Meeting Times:
Instructor: Chiharu Ishida-Lambert
Course Specification: Majors Only
Class Notes: Hybrid course. Meets 20-25% online.
Dates: 01/12/2026 - 05/02/2026
Location: State Farm Hall of Busin 022G (SFHB 022G)
Instructor: Chiharu Ishida-Lambert
Course Specification: Majors Only
Textbooks have not been finalized for section.