MKT 339a13 - Seminar in Marketing: Brand Management and Analytics

Department: Marketing

Description: This course will provide students with advanced knowledge and practical skills necessary to make day-to-day and long-term brand-related decisions.

Credit Hours: 3

Prerequisites: MKT 231, 232

New Course Catalog Information Effective 05-19-2025

New Prerequisites: MKT 231 and 232

Current Offerings

For the most up-to-date course information, please check the registration system through your MyIllinoisState portal.

Fall 2025

001 - Lecture (Hybrid): M W 11:00 AM - 12:15 PM , Chiharu Ishida-Lambert 3.00 hour(s) , Majors Only

Dates: 08/18/2025 - 12/06/2025

Location: State Farm Hall of Busine 150 (SFHB 150)

Instructor: Chiharu Ishida-Lambert

Course Specification: Majors Only

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

Digital Marketing Analytics (Required)

ISBN9781734688849

AuthorNathan David

Edition2023

PublisherEdify (Stukent.com)

MSRP $100.00