MKT 339a13 - Seminar in Marketing: Brand Management and Analytics

Department: Marketing

Description: This course will provide students with advanced knowledge and practical skills necessary to make day-to-day and long-term brand-related decisions.

Credit Hours: 3

Prerequisites: MKT 231 and 232

Current Offerings

For the most up-to-date course information, please check the registration system through your MyIllinoisState portal.

Fall 2025

001 - Lecture (Hybrid): Multiple Meetings, Chiharu Ishida-Lambert - 3.00 hour(s) , Majors Only

Meeting Times:

08/18/2025 - 12/06/2025 : M W 11:00 AM - 12:15 PM - State Farm Hall of Busine 150 (SFHB 150)
08/18/2025 - 12/06/2025 : TBD TBD - Hybrid Class (HYBRID )

Instructor: Chiharu Ishida-Lambert

Course Specification: Majors Only

Class Notes: Hybrid course. Meets 20-25% online.

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

Digital Marketing Analytics (Required)

ISBN9781734688849

AuthorNathan David

Edition2023

PublisherEdify (Stukent.com)

MSRP $100.00

Spring 2026

001 - Lecture (In Person): M W 3:35 PM - 4:50 PM , Chiharu Ishida-Lambert 3.00 hour(s) , Majors Only

Dates: 01/12/2026 - 05/02/2026

Location: State Farm Hall of Busin 022G (SFHB 022G)

Instructor: Chiharu Ishida-Lambert

Course Specification: Majors Only

Textbooks have not been finalized for section.