MKT 339a13 - Seminar in Marketing: Brand Management and Analytics

Department: Marketing

Description: This course will provide students with advanced knowledge and practical skills necessary to make day-to-day and long-term brand-related decisions.

Credit Hours: 3

Prerequisites: MKT 231, 232

New Course Catalog Information Effective 05-19-2025

New Prerequisites: MKT 231 and 232

Current Offerings

For the most up-to-date course information, please check the registration system through your MyIllinoisState portal.

Spring 2025

001 - Lecture (In Person): M W 3:35 PM - 4:50 PM , Mark Gibson 3.00 hour(s) , Majors Only

Dates: 01/13/2025 - 05/03/2025

Location: State Farm Hall of Busin 022G (SFHB 022G)

Instructor: Mark Gibson

Course Specification: Majors Only

Textbook Special Instructions: REQUIRED: Online with textbook.

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

Brand Management and Strategy (Required)

ISBN9781956963731

AuthorTerry Sullivan

Edition

PublisherStukent

MSRP $99.00

Fall 2025

001 - Lecture (Hybrid): M W 11:00 AM - 12:15 PM , Chiharu Ishida-Lambert 3.00 hour(s) , Majors Only

Dates: 08/18/2025 - 12/06/2025

Location: State Farm Hall of Busine 150 (SFHB 150)

Instructor: Chiharu Ishida-Lambert

Course Specification: Majors Only

Textbooks have not been finalized for section.