MKT 338 - Strategic Marketing Management
Department: Marketing
Description: Development, implementation, and control of the marketing plan. Short and long-run perspectives are considered equally important. Includes analysis of actual and hypothetical cases. Computer simulation gaming is typical.
Credit Hours: 3
Prerequisites: MKT 231 and 232 or graduate standing
Graduate Level Course: This course is approved for graduate credit
Current Offerings
Fall 2024
- 001 - Lecture (Hybrid): Multiple Meetings, Goldar Chefor - 3.00 hour(s) , Majors Only
- 002 - Lecture (In Person): M W 12:35 PM - 1:50 PM , Kari McMullen 3.00 hour(s) , Majors Only
- 003 - Lecture (In Person): T Th 2:00 PM - 3:15 PM , Donna Wiencek 3.00 hour(s) , Majors Only
- 004 - Lecture (Hybrid): Multiple Meetings, Ciarra Kohn - 3.00 hour(s) , Majors Only
Meeting Times:
- 08/19/2024 - 12/07/2024 : TBD TBD - Hybrid Class (HYBRID )
- 08/19/2024 - 12/07/2024 : T Th 11:00 AM - 12:15 PM - State Farm Hall of Busine 131 (SFHB 131)
Instructor: Goldar Chefor
Course Specification: Majors Only
Textbook Special Instructions: A simulation and cases will be used. The student is responsible to buy the license for the simulation and the cases after the semester starts. The instructor will provide the information to the students.
Dates: 08/19/2024 - 12/07/2024
Location: State Farm Hall of Busine 131 (SFHB 131)
Instructor: Kari McMullen
Course Specification: Majors Only
Textbook Special Instructions: Connect Plus is also required, but should come with the e-text.
Dates: 08/19/2024 - 12/07/2024
Location: State Farm Hall of Busine 356 (SFHB 356)
Instructor: Donna Wiencek
Course Specification: Majors Only
Textbook Special Instructions: The class will require students to purchase a simulation. More details will be provided when the class meets.
Meeting Times:
- 08/19/2024 - 12/07/2024 : TBD TBD - Hybrid Class (HYBRID )
- 08/19/2024 - 12/07/2024 : T Th 3:35 PM - 4:50 PM - State Farm Hall of Busine 150 (SFHB 150)
Instructor: Ciarra Kohn
Course Specification: Majors Only
Spring 2025
- 001 - Lecture (In Person): T Th 2:00 PM - 3:15 PM , Rodger Singley 3.00 hour(s) , Majors Only
- 002 - Lecture (Hybrid): Multiple Meetings, Peter Kaufman - 3.00 hour(s) , Majors Only
- 003 - Lecture (In Person): T Th 11:00 AM - 12:15 PM , Mark Gibson 3.00 hour(s) , Majors Only
- 004 - Lecture (Hybrid): Multiple Meetings, Kari McMullen - 3.00 hour(s) , Majors Only
Dates: 01/13/2025 - 05/03/2025
Location: State Farm Hall of Busine 145 (SFHB 145)
Instructor: Rodger Singley
Course Specification: Majors Only
Textbooks have not been finalized for section.
Meeting Times:
- 01/13/2025 - 05/03/2025 : TBD TBD - Hybrid Class (HYBRID )
- 01/13/2025 - 05/03/2025 : T Th 3:35 PM - 4:50 PM - State Farm Hall of Busine 145 (SFHB 145)
Instructor: Peter Kaufman
Course Specification: Majors Only
Textbooks have not been finalized for section.
Dates: 01/13/2025 - 05/03/2025
Location: State Farm Hall of Busine 366 (SFHB 366)
Instructor: Mark Gibson
Course Specification: Majors Only
Textbooks have not been finalized for section.
Meeting Times:
- 01/13/2025 - 05/03/2025 : TBD TBD - Hybrid Class (HYBRID )
- 01/13/2025 - 05/03/2025 : M W 9:35 AM - 10:50 AM - State Farm Hall of Busine 133 (SFHB 133)
Instructor: Kari McMullen
Course Specification: Majors Only
Class Notes: 50% Online
Textbooks have not been finalized for section.