MKT 338 - Strategic Marketing Management

Department: Marketing

Description: Development, implementation, and control of the marketing plan. Short and long-run perspectives are considered equally important. Includes analysis of actual and hypothetical cases. Computer simulation gaming is typical.

Credit Hours: 3

Prerequisites: MKT 231 and 232 or graduate standing

Graduate Level Course: This course is approved for graduate credit

New Course Catalog Information Effective 05-19-2025

New Prerequisites: MKT 231 and 232
'300-Level for Graduate Credit' to be removed and will no longer apply.

Current Offerings

For the most up-to-date course information, please check the registration system through your MyIllinoisState portal.

Spring 2025

001 - Lecture (In Person): T Th 2:00 PM - 3:15 PM , Rodger Singley 3.00 hour(s) , Majors Only
002 - Lecture (Hybrid): T Th 3:35 PM - 4:50 PM , Peter Kaufman 3.00 hour(s) , Majors Only
003 - Lecture (In Person): T Th 11:00 AM - 12:15 PM , Mark Gibson 3.00 hour(s) , Majors Only
004 - Lecture (Hybrid): M W 9:35 AM - 10:50 AM , Kari McMullen 3.00 hour(s) , Majors Only

Dates: 01/13/2025 - 05/03/2025

Location: State Farm Hall of Busine 145 (SFHB 145)

Instructor: Rodger Singley

Course Specification: Majors Only

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

Marketing Strategy (Required)

ISBN9780357710425

AuthorFerrel, Hartline, & Hochstein

Edition8E

PublisherCengage

MSRP N/A

Dates: 01/13/2025 - 05/03/2025

Location: State Farm Hall of Busine 145 (SFHB 145)

Instructor: Peter Kaufman

Course Specification: Majors Only

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

MARKETING STRATEGY (Required)

ISBN9780538467384

AuthorFERRELL

Edition5TH

PublisherSW

MSRP $260.33

Dates: 01/13/2025 - 05/03/2025

Location: State Farm Hall of Busine 366 (SFHB 366)

Instructor: Mark Gibson

Course Specification: Majors Only

Textbook Special Instructions: Required: Online with textbook.

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

Marketing Strategy (Required)

ISBN9781305631588

AuthorO.C. Ferrell & Michael Hartlin

Edition7th

PublisherCentage Learning

MSRP N/A

Dates: 01/13/2025 - 05/03/2025

Location: State Farm Hall of Busine 133 (SFHB 133)

Instructor: Kari McMullen

Course Specification: Majors Only

Class Notes: 50% Online

Textbook Special Instructions: Connect Plus is also required but should come with the e-text book.

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

Marketing Management (Required)

ISBN9781264155378

AuthorMarshall and Johnson

Edition4th

PublisherMcGraw-Hill Connect

MSRP N/A

Summer 2025

001 - Lecture (Internet): Online , Peter Kaufman 3.00 hour(s) , Majors Only

Dates: 06/16/2025 - 07/11/2025

Location: Online

Instructor: Peter Kaufman

Course Specification: Majors Only

Class Notes: Asynchronous Online

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

The Start-up of You (Required)

ISBN9780307888907

AuthorReid Hoffman and Ben Casnocha

Edition

PublisherCrown Business

MSRP $25.00

Marketing Strategy, Text and Cases (Required)

ISBN9780357516300

AuthorFerrell, Hartline, & Hochstein

Edition8th

PublisherCenage

MSRP $342.00

Fall 2025

001 - Lecture (Hybrid): T Th 11:00 AM - 12:15 PM , Rodger Singley 3.00 hour(s) , Majors Only
002 - Lecture (Hybrid): M 12:35 PM - 1:50 PM , Kari McMullen 3.00 hour(s) , Majors Only
003 - Lecture (In Person): T Th 2:00 PM - 3:15 PM , Rodger Singley 3.00 hour(s) , Majors Only
004 - Lecture (Hybrid): T Th 3:35 PM - 4:50 PM , Instructor to be announced 3.00 hour(s) , Majors Only

Dates: 08/18/2025 - 12/06/2025

Location: State Farm Hall of Busine 131 (SFHB 131)

Instructor: Rodger Singley

Course Specification: Majors Only

Textbooks have not been finalized for section.

Dates: 08/18/2025 - 12/06/2025

Location: State Farm Hall of Busine 131 (SFHB 131)

Instructor: Kari McMullen

Course Specification: Majors Only

Class Notes: Class meets face to face on Mondays, online on Wednesdays

Textbooks have not been finalized for section.

Dates: 08/18/2025 - 12/06/2025