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MKT 338 - Strategic Marketing Management

Department: Marketing

Description: Development, implementation, and control of the marketing plan. Short and long-run perspectives are considered equally important. Includes analysis of actual and hypothetical cases. Computer simulation gaming is typical.

Credit Hours: 3

Prerequisites: MKT 231 and 232 or graduate standing

Graduate Level Course: This course is approved for graduate credit

New Course Catalog Information Effective 05-19-2025

New Prerequisites: MKT 231 and 232
'300-Level for Graduate Credit' to be removed and will no longer apply.

Current Offerings

For the most up-to-date course information, please check the registration system through your MyIllinoisState portal.

Spring 2025

  • 001 - Lecture (In Person): T Th 2:00 PM - 3:15 PM , Rodger Singley 3.00 hour(s) , Majors Only
  • 002 - Lecture (Hybrid): Multiple Meetings, Peter Kaufman - 3.00 hour(s) , Majors Only
  • 003 - Lecture (In Person): T Th 11:00 AM - 12:15 PM , Mark Gibson 3.00 hour(s) , Majors Only
  • 004 - Lecture (Hybrid): Multiple Meetings, Kari McMullen - 3.00 hour(s) , Majors Only

Dates: 01/13/2025 - 05/03/2025

Location: State Farm Hall of Busine 145 (SFHB 145)

Instructor: Rodger Singley

Course Specification: Majors Only

Book Title
ISBN
Author
Edition
Publisher
MSRP
Notes
Marketing Strategy (Required)
ISBN9780357710425
AuthorFerrel, Hartline, & Hochstein
Edition8E
PublisherCengage
MSRP N/A

Meeting Times:

Instructor: Peter Kaufman

Course Specification: Majors Only

Book Title
ISBN
Author
Edition
Publisher
MSRP
Notes
MARKETING STRATEGY (Required)
ISBN9780538467384
AuthorFERRELL
Edition5TH
PublisherSW
MSRP $260.33

Dates: 01/13/2025 - 05/03/2025

Location: State Farm Hall of Busine 366 (SFHB 366)

Instructor: Mark Gibson

Course Specification: Majors Only

Textbook Special Instructions: Required: Online with textbook.

Book Title
ISBN
Author
Edition
Publisher
MSRP
Notes
Marketing Strategy (Required)
ISBN9781305631588
AuthorO.C. Ferrell & Michael Hartlin
Edition7th
PublisherCentage Learning
MSRP N/A

Meeting Times:

Instructor: Kari McMullen

Course Specification: Majors Only

Class Notes: 50% Online

Textbook Special Instructions: Connect Plus is also required but should come with the e-text book.

Book Title
ISBN
Author
Edition
Publisher
MSRP
Notes
Marketing Management (Required)
ISBN9781264155378
AuthorMarshall and Johnson
Edition4th
PublisherMcGraw-Hill Connect
MSRP N/A

Summer 2025

  • 001 - Lecture (Internet): Online , Peter Kaufman 3.00 hour(s) , Majors Only

Dates: 06/16/2025 - 07/11/2025

Location: Online

Instructor: Peter Kaufman

Course Specification: Majors Only

Class Notes: Asynchronous Online

Textbooks have not been finalized for section.