MKT 335 - Retailing Management And Promotion

Department: Marketing

Description: Management and operation of retail firms. Emphasis on location analysis, pricing, inventory control, merchandising and promotion. Experiential assignments are typical.

Credit Hours: 3

Prerequisites: Grade of C or better in MKT 190 or 230 or graduate standing

Graduate Level Course: This course is approved for graduate credit

New Course Catalog Information Effective 05-19-2025

New Prerequisites: Grade of C or better in MKT 190 or 230
'300-Level for Graduate Credit' to be removed and will no longer apply.

Current Offerings

For the most up-to-date course information, please check the registration system through your MyIllinoisState portal.

Spring 2025

001 - Lecture (In Person): T Th 2:00 PM - 3:15 PM , Gary Hunter 3.00 hour(s) , Majors Only

Dates: 01/13/2025 - 05/03/2025

Location: State Farm Hall of Busine 366 (SFHB 366)

Instructor: Gary Hunter

Course Specification: Majors Only

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

Retailing Management (Required)

ISBN9781264157440

AuthorLevy Grewal

Edition11

PublisherMcGraw Hill

MSRP $70.00

Let My People Go Surfing: The Education of a ... (Required)

ISBN9780143109679

AuthorYvon Chouinard

EditionUpdated 2nd

PublisherPenguin Books

MSRP $8.80