MKT 333 - Integrated Marketing Communication
Department: Marketing
Description: This course is designed to overview and experience the integrated marketing communication (IMC) planning process through a client project. In addition to exploring the IMC or promotional strategy planning process, within a marketing strategy framework in class sessions, students will gain experience in developing an IMC plan based on a thorough market/situation analysis for real clients.
Credit Hours: 3
Prerequisites: MKT 231, 232, 233 or graduate standing
Graduate Level Course: This course is approved for graduate credit
Current Offerings
Spring 2024
- 001 - Lecture (In Person): T Th 2:00 PM - 3:15 PM , Mark Gibson 3 hour(s) , Majors Only
- 002 - Lecture (In Person): M W 2:00 PM - 3:15 PM , Mark Gibson 3 hour(s) , Majors Only
- 003 - Lecture (In Person): T Th 9:35 AM - 10:50 AM , Mark Gibson 3 hour(s) , Majors Only
Dates: 01/16/2024 - 05/04/2024
Location: State Farm Hall of Busin 022G (SFHB 022G)
Instructor: Mark Gibson
Course Specification: Majors Only
Dates: 01/16/2024 - 05/04/2024
Location: State Farm Hall of Busine 356 (SFHB 356)
Instructor: Mark Gibson
Course Specification: Majors Only
Dates: 01/16/2024 - 05/04/2024
Location: State Farm Hall of Busine 369 (SFHB 369)
Instructor: Mark Gibson
Course Specification: Majors Only