Department: Marketing
Description: This course is designed to overview and experience the integrated marketing communication (IMC) planning process through a client project. In addition to exploring the IMC or promotional strategy planning process, within a marketing strategy framework in class sessions, students will gain experience in developing an IMC plan based on a thorough market/situation analysis for real clients.
Credit Hours: 3
Prerequisites: MKT 231, 232, 233 or graduate standing
Graduate Level Course: This course is approved for graduate credit
Dates: 08/19/2024 - 12/07/2024
Location: State Farm Hall of Busine 353 (SFHB 353)
Instructor: Mark Gibson
Course Specification: Majors Only
Dates: 08/19/2024 - 12/07/2024
Location: State Farm Hall of Busine 368 (SFHB 368)
Instructor: Della Clark
Course Specification: Majors Only
Textbook Special Instructions: Online with textbook is recommended but online version is acceptable.
Dates: 01/13/2025 - 05/03/2025
Location: State Farm Hall of Busine 148 (SFHB 148)
Instructor: To be announced
Course Specification: Majors Only
Textbook Special Instructions: Online access is acceptable. NO actual hard text is required unless preferred by student.
Dates: 01/13/2025 - 05/03/2025
Location: State Farm Hall of Busine 356 (SFHB 356)
Instructor: To be announced
Course Specification: Majors Only
Textbook Special Instructions: Online access is acceptable. NO actual hard text is required unless preferred by student.
Dates: 01/13/2025 - 05/03/2025
Location: State Farm Hall of Busine 369 (SFHB 369)
Instructor: Mark Gibson
Course Specification: Majors Only
Textbook Special Instructions: Online with textbook required.