MKT 333 - Integrated Marketing Communication
Department: Marketing
Description: This course is designed to overview and experience the integrated marketing communication (IMC) planning process through a client project. In addition to exploring the IMC or promotional strategy planning process, within a marketing strategy framework in class sessions, students will gain experience in developing an IMC plan based on a thorough market/situation analysis for real clients.
Credit Hours: 3
Prerequisites: MKT 231 and 232 and 233
Current Offerings
Fall 2025
- 001 - Lecture (In Person): T Th 12:35 PM - 1:50 PM , Mark Gibson 3.00 hour(s) , Majors Only
- 002 - Lecture (In Person): T Th 2:00 PM - 3:15 PM , Della Clark 3.00 hour(s) , Majors Only
Dates: 08/18/2025 - 12/06/2025
Location: State Farm Hall of Busine 353 (SFHB 353)
Instructor: Mark Gibson
Course Specification: Majors Only
Dates: 08/18/2025 - 12/06/2025
Location: State Farm Hall of Busine 368 (SFHB 368)
Instructor: Della Clark
Course Specification: Majors Only
Textbook Special Instructions: Must be 11th Edition. This is a newer version of the book. Students only need the e-book if they are looking to be cost effective.