MKT 333 - Integrated Marketing Communication
Department: Marketing
Description: This course is designed to overview and experience the integrated marketing communication (IMC) planning process through a client project. In addition to exploring the IMC or promotional strategy planning process, within a marketing strategy framework in class sessions, students will gain experience in developing an IMC plan based on a thorough market/situation analysis for real clients.
Credit Hours: 3
Prerequisites: MKT 231, 232, 233 or graduate standing
Graduate Level Course: This course is approved for graduate credit
New Course Catalog Information Effective 01-01-2025
'300-Level for Graduate Credit' to be removed and will no longer apply.
Current Offerings
Spring 2025
- 001 - Lecture (In Person): M W 3:35 PM - 4:50 PM , Della Clark 3.00 hour(s) , Majors Only
- 002 - Lecture (In Person): M W 2:00 PM - 3:15 PM , Della Clark 3.00 hour(s) , Majors Only
- 003 - Lecture (In Person): T Th 9:35 AM - 10:50 AM , Mark Gibson 3.00 hour(s) , Majors Only
Dates: 01/13/2025 - 05/03/2025
Location: State Farm Hall of Busine 148 (SFHB 148)
Instructor: Della Clark
Course Specification: Majors Only
Textbook Special Instructions: Online access is acceptable. NO actual hard text is required unless preferred by student.
Dates: 01/13/2025 - 05/03/2025
Location: State Farm Hall of Busine 356 (SFHB 356)
Instructor: Della Clark
Course Specification: Majors Only
Textbook Special Instructions: Online access is acceptable. NO actual hard text is required unless preferred by student.
Dates: 01/13/2025 - 05/03/2025
Location: State Farm Hall of Busine 369 (SFHB 369)
Instructor: Mark Gibson
Course Specification: Majors Only
Textbook Special Instructions: Online with textbook required.