MKT 332 - Creative Strategy & Design
Department: Marketing
Description: Provides an overview of the creative strategy development process within an integrated marketing communication (IMC) framework. Includes detailed coverage and application of elements and principles of creative strategy and design.
Credit Hours: 3
Prerequisites: MKT 190 or 230; and MKT 231 and 232 and 233
Current Offerings
Spring 2025
- 001 - Lecture (Hybrid): Multiple Meetings, Hulda Black - 3.00 hour(s) , Majors Only
- 002 - Lecture (Hybrid): Multiple Meetings, Hulda Black - 3.00 hour(s) , Majors Only
Meeting Times:
- 01/13/2025 - 05/03/2025 : M 9:35 AM - 10:50 AM - Online (ONLINE )
- 01/13/2025 - 05/03/2025 : W 9:35 AM - 10:50 AM - State Farm Hall of Busin 022C (SFHB 022C)
Instructor: Hulda Black
Course Specification: Majors Only
Class Notes: 50% Online (F2F on Wednesdays)
Book Title
ISBN
Edition
Publisher
MSRP
Notes
How to Network in College
(Required)
ISBN9781539714118
Edition1st
PublisherSelf-Published
MSRP
$20.00
Non Designers' Design Book
(Required)
ISBN9780133966153
Edition4th
PublisherPeachpit Press
MSRP
N/A
Meeting Times:
- 01/13/2025 - 05/03/2025 : M 11:00 AM - 12:15 PM - Online (ONLINE )
- 01/13/2025 - 05/03/2025 : W 11:00 AM - 12:15 PM - State Farm Hall of Busin 022C (SFHB 022C)
Instructor: Hulda Black
Course Specification: Majors Only
Class Notes: 50% Online (F2F on Wednesdays)
Book Title
ISBN
Edition
Publisher
MSRP
Notes
How to Network in College
(Required)
ISBN9781539714118
Edition1st
PublisherSelf-Published
MSRP
$20.00
Non Designers' Design Book
(Required)
ISBN9780133966153
Edition4th
PublisherPeachpit Press
MSRP
N/A