Department: Marketing
Description: Provides an overview of the creative strategy development process within an integrated marketing communication (IMC) framework. Includes detailed coverage and application of elements and principles of creative strategy and design.
Credit Hours: 3
Prerequisites: MKT 190 or 230; and MKT 231 and 232 and 233
Meeting Times:
Instructor: Hulda Black
Course Specification: Majors Only
Class Notes: 50% Online (F2F on Wednesdays)
Meeting Times:
Instructor: Hulda Black
Course Specification: Majors Only
Class Notes: 50% Online (F2F on Wednesdays)
Dates: 08/18/2025 - 12/06/2025
Location: State Farm Hall of Busin 022C (SFHB 022C)
Instructor: Hulda Black
Course Specification: Majors Only
Class Notes: Class meets Wednesday face to face, online on Mondays
Textbooks have not been finalized for section.
Dates: 08/18/2025 - 12/06/2025
Location: State Farm Hall of Busin 022C (SFHB 022C)
Instructor: Hulda Black
Course Specification: Majors Only
Class Notes: Class meets Wednesday face to face, online on Mondays
Textbooks have not been finalized for section.