MKT 331 - Developments In Imc Strategies

Department: Marketing

Description: Provides in-depth coverage of IMC strategies including mobile, search engine, and digital marketing, product placement, sponsorship and event marketing, etc. Formerly SUPPORT STRATEGIES FOR IMC.

Credit Hours: 3

Prerequisites: MKT 190 or 230, 231, 232, 233

Current Offerings

For the most up-to-date course information, please check the registration system through your MyIllinoisState portal.

Spring 2024

001 - Lecture (In Person): M W 2:00 PM - 3:15 PM , Kari McMullen 3 hour(s) , Majors Only

Dates: 01/16/2024 - 05/04/2024

Location: State Farm Hall of Busine 354 (SFHB 354)

Instructor: Kari McMullen

Course Specification: Majors Only

Textbook Instructions: Students do not need a textbook. All required reading will be provided.