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MKT 331 - Developments In IMC Strategies

Department: Marketing

Description: Provides in-depth coverage of IMC strategies including mobile, search engine, and digital marketing, product placement, sponsorship and event marketing, etc.

Credit Hours: 3

Prerequisites: MKT 190 or 230; and MKT 231 and 232 and 233

This course has no upcoming offerings. Please contact the department if you have questions about when this will be offered.