MKT 331 - Developments In IMC Strategies
Department: Marketing
Description: Provides in-depth coverage of IMC strategies including mobile, search engine, and digital marketing, product placement, sponsorship and event marketing, etc.
Credit Hours: 3
Prerequisites: MKT 190 or 230; and MKT 231 and 232 and 233
Current Offerings
Spring 2025
- 001 - Lecture (Hybrid): M W 2:00 PM - 3:15 PM , Kari McMullen 3.00 hour(s) , Majors Only
Dates: 01/13/2025 - 05/03/2025
Location: State Farm Hall of Busine 354 (SFHB 354)
Instructor: Kari McMullen
Course Specification: Majors Only
Class Notes: 50% Online
Textbooks are not required for this section.
Fall 2025
- 001 - Lecture (Hybrid): M 2:00 PM - 3:15 PM , Kari McMullen 3.00 hour(s) , Majors Only
Dates: 08/18/2025 - 12/06/2025
Location: State Farm Hall of Busine 150 (SFHB 150)
Instructor: Kari McMullen
Course Specification: Majors Only
Class Notes: Class meets face to face on Mondays, online on Wednesdays
Textbooks have not been finalized for section.