MKT 326 - Professional Sales Planning & Analysis

Department: Marketing

Description: Course involves analyzing territory market potential, developing call schedules, territory routing routines, and account goals, managing sales budgets, and sales person job shadowing.

Credit Hours: 3

Prerequisites: MKT 234

Current Offerings

For the most up-to-date course information, please check the registration system through your MyIllinoisState portal.

Fall 2025

001 - Lecture (In Person): T Th 2:00 PM - 3:15 PM , Donna Wiencek 3.00 hour(s) , Majors Only

Dates: 08/18/2025 - 12/06/2025

Location: State Farm Hall of Busine 133 (SFHB 133)

Instructor: Donna Wiencek

Course Specification: Majors Only

Textbook Special Instructions: Stukent Professional Selling: A Guide for the Modern Sales Professional (eBook and quizzes).

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

Professional Selling: A Guide for the Modern ... (Required)

ISBN9781737482369

AuthorB.J. Allen & Donald Kelly

Edition

PublisherStukent

MSRP $99.00

Spring 2026

001 - Lecture (In Person): M W 12:35 PM - 1:50 PM , Donna Wiencek 3.00 hour(s) , Majors Only

Dates: 01/12/2026 - 05/02/2026

Location: State Farm Hall of Busine 367 (SFHB 367)

Instructor: Donna Wiencek

Course Specification: Majors Only

Textbooks have not been finalized for section.