MKT 325 - Key Account & Relationship Management
Department: Marketing
Description: The course focuses on major account management, the supply chain; purchasing units; segmentation and targeting organizational markets; team selling and management.
Credit Hours: 3
Prerequisites: MKT 190 or 230; and MKT 234
Current Offerings
Spring 2025
- 001 - Lecture (In Person): T Th 9:35 AM - 10:50 AM , Rick Wills 3.00 hour(s) , Majors Only
Dates: 01/13/2025 - 05/03/2025
Location: State Farm Hall of Busine 133 (SFHB 133)
Instructor: Rick Wills
Course Specification: Majors Only
Textbooks are not required for this section.