MKT 312 - Introduction to Data Management for Marketing Analytics

Department: Marketing

Description: This marketing analytics course provides an introduction to the language of relational databases, Structured Query Language (SQL), and to database management and data integration to enable exploration and analysis of customer and market data directly from the data sources.

Credit Hours: 3

Prerequisites: MKT 190 or MKT 230, and MKT 232

Current Offerings

For the most up-to-date course information, please check the registration system through your MyIllinoisState portal.

Spring 2025

001 - Lecture (In Person): M W 5:00 PM - 6:15 PM , Andrew Uhe 3.00 hour(s) , Majors Only

Dates: 01/13/2025 - 05/03/2025

Location: State Farm Hall of Busin 022F (SFHB 022F)

Instructor: Andrew Uhe

Course Specification: Majors Only

Textbooks have not been finalized for section.