Description: The role of forecasting in marketing decision making, and the systematic steps involved in conducting a forecasting project.
Credit Hours: 3
Prerequisites: MKT 190 or 230, 231, 232, or concurrent registration
Dates: 01/16/2024 - 05/04/2024
State Farm Hall of Busin 022G (SFHB 022G)
Instructor: Michael Wojcik
Course Specification: Majors Only
Textbooks have not been finalized for section.