MKT 311 - Marketing & Sales Forecasting

Department: Marketing

Description: The role of forecasting in marketing decision making, and the systematic steps involved in conducting a forecasting project.

Credit Hours: 3

Prerequisites: MKT 190 or 230, and MKT 231 and MKT 232; MKT 231 can be concurrent registration

Current Offerings

001 - Lecture (In Person): T Th 5:00 PM - 6:15 PM , Amit Mahimkar 3.00 hour(s) , Majors Only

Dates: 08/18/2025 - 12/06/2025

Location: State Farm Hall of Busin 016C (SFHB 016C)

Instructor: Amit Mahimkar

Course Specification: Majors Only

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

Forecasting and Predictive Analytics with Forecast (Required)

ISBN9781260165487

AuthorKeating and J. Holton Wilson

Edition7th

PublisherMcGraw-Hill Education

MSRP $188.00