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MKT 311 - Marketing & Sales Forecasting

Department: Marketing

Description: The role of forecasting in marketing decision making, and the systematic steps involved in conducting a forecasting project.

Credit Hours: 3

Prerequisites: MKT 190 or 230, 231, 232, or concurrent registration

Current Offerings

For the most up-to-date course information, please check the registration system through your MyIllinoisState portal.

Spring 2024

  • 001 - Lecture (In Person): T Th 3:35 PM - 4:50 PM , Michael Wojcik 3 hour(s) , Majors Only

Dates: 01/16/2024 - 05/04/2024

Location: State Farm Hall of Busin 022G (SFHB 022G)

Instructor: Michael Wojcik

Course Specification: Majors Only

Textbooks have not been finalized for section.