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MKT 311 - Marketing & Sales Forecasting

Department: Marketing

Description: The role of forecasting in marketing decision making, and the systematic steps involved in conducting a forecasting project.

Credit Hours: 3

Prerequisites: MKT 190 or 230, 231, 232, or concurrent registration

New Course Catalog Information Effective 05-19-2025

New Prerequisites: MKT 190 or 230, and MKT 231 and MKT 232; MKT 231 can be concurrent registration

Current Offerings

For the most up-to-date course information, please check the registration system through your MyIllinoisState portal.

Fall 2025

  • 001 - Lecture (In Person): T Th 5:00 PM - 6:15 PM , Amit Mahimkar 3.00 hour(s) , Majors Only

Dates: 08/18/2025 - 12/06/2025

Location: State Farm Hall of Busin 016C (SFHB 016C)

Instructor: Amit Mahimkar

Course Specification: Majors Only

Book Title
ISBN
Author
Edition
Publisher
MSRP
Notes
Forecasting and Predictive Analytics with Forecast (Required)
ISBN9781260165487
AuthorKeating and J. Holton Wilson
Edition7th
PublisherMcGraw-Hill Education
MSRP $188.00