Description: Introductory data analysis tools and techniques utilized in predictive analytics, with the goal of deriving actionable intelligence from marketing data.
Credit Hours: 3
Prerequisites: MKT 190 or 230; and MKT 232
Dates: 01/11/2021 - 05/01/2021
Building: Online, contact instructor
Instructor Name: Pui Ying Tong
Class Notes: Asynchronous/Synchronous Online