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MKT 245 - Introduction To Marketing Analytics

Department: Marketing

Description: Introductory data analysis tools and techniques utilized in predictive analytics, with the goal of deriving actionable intelligence from marketing data.

Credit Hours: 3

Prerequisites: MKT 190 or 230; and MKT 232

Current Offerings

For the most up-to-date course information, please check the registration system through your MyIllinoisState portal.

Fall 2025

  • 001 - Lecture (Hybrid): Multiple Meetings, Pui Ying Tong - 3.00 hour(s) , Majors Only
  • 002 - Lecture (Hybrid): Multiple Meetings, Pui Ying Tong - 3.00 hour(s) , Majors Only

Meeting Times:

Instructor: Pui Ying Tong

Course Specification: Majors Only

Class Notes: Hybrid course. Class will be online most Mondays and in-person every Wednesday.

Textbooks are not required for this section.

Meeting Times:

Instructor: Pui Ying Tong

Course Specification: Majors Only

Class Notes: Hybrid course. Class will be online most Mondays and in-person every Wednesday.

Textbooks are not required for this section.