Description: Introductory data analysis tools and techniques utilized in predictive analytics, with the goal of deriving actionable intelligence from marketing data.
Credit Hours: 3
Prerequisites: MKT 190 or 230; and MKT 232
Dates: 01/16/2024 - 05/04/2024
Location: State Farm Hall of Busin 022F (SFHB 022F)
Instructor: Pui Ying Tong
Course Specification: Majors Only
Class Notes: 25% Online
Textbooks have not been finalized for section.