MKT 245 - Introduction To Marketing Analytics

Department: Marketing

Description: Introductory data analysis tools and techniques utilized in predictive analytics, with the goal of deriving actionable intelligence from marketing data.

Credit Hours: 3

Prerequisites: MKT 190 or 230; and MKT 232

Current Offerings

For the most up-to-date course information, please check the registration system through your MyIllinoisState portal.

Spring 2021

001 - Lecture: Online - M W 12:35 PM - 1:50 PM , Pui Ying Tong 3 hour(s)

Dates: 01/11/2021 - 05/01/2021

Building: Online, contact instructor

Instructor Name: Pui Ying Tong

Class Notes: Asynchronous/Synchronous Online

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

Special Instructions

Cutting-Edge Marketing Analytics (Required)

ISBN9780133552522

AuthorVenkatesan

Edition

PublisherPearson

MSRP N/A