MKT 245 - Introduction To Marketing Analytics
Department: Marketing
Description: Introductory data analysis tools and techniques utilized in predictive analytics, with the goal of deriving actionable intelligence from marketing data.
Credit Hours: 3
Prerequisites: MKT 190 or 230; and MKT 232
Current Offerings
Fall 2025
- 001 - Lecture (Hybrid): Multiple Meetings, Pui Ying Tong - 3.00 hour(s) , Majors Only
- 002 - Lecture (Hybrid): Multiple Meetings, Pui Ying Tong - 3.00 hour(s) , Majors Only
Meeting Times:
- 08/18/2025 - 12/06/2025 : M W 2:00 PM - 3:15 PM - State Farm Hall of Busin 022F (SFHB 022F)
- 08/18/2025 - 12/06/2025 : TBD TBD - Hybrid Class (HYBRID )
Instructor: Pui Ying Tong
Course Specification: Majors Only
Class Notes: Hybrid course. Class will be online most Mondays and in-person every Wednesday.
Textbooks are not required for this section.
Meeting Times:
- 08/18/2025 - 12/06/2025 : M W 12:35 PM - 1:50 PM - State Farm Hall of Busin 022F (SFHB 022F)
- 08/18/2025 - 12/06/2025 : TBD TBD - Hybrid Class (HYBRID )
Instructor: Pui Ying Tong
Course Specification: Majors Only
Class Notes: Hybrid course. Class will be online most Mondays and in-person every Wednesday.
Textbooks are not required for this section.
Spring 2026
- 001 - Lecture (In Person): M W 2:00 PM - 3:15 PM , Jay Herrman 3.00 hour(s) , Majors Only
- 002 - Lecture (In Person): M W 12:35 PM - 1:50 PM , Jay Herrman 3.00 hour(s) , Majors Only
Dates: 01/12/2026 - 05/02/2026
Location: State Farm Hall of Busin 022F (SFHB 022F)
Instructor: Jay Herrman
Course Specification: Majors Only
Textbooks have not been finalized for section.
Dates: 01/12/2026 - 05/02/2026
Location: State Farm Hall of Busin 022F (SFHB 022F)
Instructor: Jay Herrman
Course Specification: Majors Only
Textbooks have not been finalized for section.