Department: Marketing
Description: Introductory data analysis tools and techniques utilized in predictive analytics, with the goal of deriving actionable intelligence from marketing data.
Credit Hours: 3
Prerequisites: MKT 190 or 230; and MKT 232
Meeting Times:
Instructor: Pui Ying Tong
Course Specification: Majors Only
Class Notes: Hybrid course. Class will be online most Mondays and in-person every Wednesday.
Textbooks are not required for this section.
Meeting Times:
Instructor: Pui Ying Tong
Course Specification: Majors Only
Class Notes: Hybrid course. Class will be online most Mondays and in-person every Wednesday.
Textbooks are not required for this section.
Dates: 01/12/2026 - 05/02/2026
Location: State Farm Hall of Busin 022F (SFHB 022F)
Instructor: Jay Herrman
Course Specification: Majors Only
Textbooks have not been finalized for section.
Dates: 01/12/2026 - 05/02/2026
Location: State Farm Hall of Busin 022F (SFHB 022F)
Instructor: Jay Herrman
Course Specification: Majors Only
Textbooks have not been finalized for section.