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MKT 241 - Foundations of Artificial Intelligence (AI) Applications in Marketing

Department: Marketing

Description: The course provides an experiential overview of Artificial Intelligence (AI) Applications in Marketing. Emphasizing practical applications, students learn how AI tools create a wide range of marketing opportunities, with in-depth discussions on ethical and effective use. While completing experiential projects, students will secure certifications in relevant tools.

Credit Hours: 3

Prerequisites: MKT 190 or 230

This course has no upcoming offerings. Please contact the department if you have questions about when this will be offered.