MKT 234 - Personal Selling And Relationship Marketing
Department: Marketing
Description: Presents personal selling as a professional marketing activity; coverage of effective selling methods. Application of selling theories to the modern marketing concept. In-class presentations and role playing exercises are typical. Interactive Learning Systems Technology is used in all sections.
Credit Hours: 3
Prerequisites: A grade of C or better in AGR 214 or MKT 190 or 230
Current Offerings
Spring 2024
- 001 - Lecture (In Person): M W 2:00 PM - 3:15 PM , Tommy Haddock 3 hour(s) , Majors Only
- 002 - Lecture (In Person): T Th 12:35 PM - 1:50 PM , Ellis Chefor 3 hour(s) , Majors Only
- 003 - Lecture (In Person): T Th 2:00 PM - 3:15 PM , Ellis Chefor 3 hour(s) , Majors Only
- 004 - Lecture (In Person): M W 9:35 AM - 10:50 AM , Duleep Delpechitre 3 hour(s) , Majors Only
Dates: 01/16/2024 - 05/04/2024
Location: State Farm Hall of Busine 147 (SFHB 147)
Instructor: Tommy Haddock
Course Specification: Majors Only
Textbook Instructions: Students will be using Cengage. How to obtain course resources will be provided in the first week of class.
Dates: 01/16/2024 - 05/04/2024
Location: State Farm Hall of Busine 355 (SFHB 355)
Instructor: Ellis Chefor
Course Specification: Majors Only
Dates: 01/16/2024 - 05/04/2024
Location: State Farm Hall of Busin 022E (SFHB 022E)
Instructor: Ellis Chefor
Course Specification: Majors Only
Dates: 01/16/2024 - 05/04/2024
Location: State Farm Hall of Busine 147 (SFHB 147)
Instructor: Duleep Delpechitre
Course Specification: Majors Only
Textbooks have not been finalized for section.
Summer 2024
- 001 - Lecture (Internet): Online , Ellis Chefor 3 hour(s) , Majors Only
Dates: 07/15/2024 - 08/09/2024
Location: Online
Instructor: Ellis Chefor
Course Specification: Majors Only
Class Notes: Asynchronous Online
Textbooks have not been finalized for section.