MKT 233 - Foundations Of Integrated Marketing Communication
Department: Marketing
Description: Provides an introduction to and foundation for integrated marketing communication (IMC). Coverage will include brand strategy, management, and measurement, overview of promotional mix tools, and secondary research tools for situation analysis as the foundation for IMC planning.
Credit Hours: 3
Prerequisites: Grade of C or better in MKT 190 or 230
Current Offerings
Spring 2024
- 001 - Lecture (Hybrid): M W 11:00 AM - 12:15 PM , Aditya Gupta 3 hour(s) , Majors Only
- 002 - Lecture (Hybrid): M W 12:35 PM - 1:50 PM , Aditya Gupta 3 hour(s) , Majors Only
- 003 - Lecture (Hybrid): Multiple Meetings, Hulda Black - 3 hour(s) , Majors Only
Dates: 01/16/2024 - 05/04/2024
Location: State Farm Hall of Busine 150 (SFHB 150)
Instructor: Aditya Gupta
Course Specification: Majors Only
Class Notes: 25% Online
Dates: 01/16/2024 - 05/04/2024
Location: State Farm Hall of Busine 148 (SFHB 148)
Instructor: Aditya Gupta
Course Specification: Majors Only
Class Notes: 25% Online
Meeting Times:
- 01/16/2024 - 05/04/2024 : M 2:00 PM - 3:15 PM - Online (ONLINE )
- 01/16/2024 - 05/04/2024 : W 2:00 PM - 3:15 PM - State Farm Hall of Busin 022C (SFHB 022C)
Instructor: Hulda Black
Course Specification: Majors Only
Class Notes: F2F on Wednesdays
Textbook Special Instructions: Students should NOT buy online themselves. Buy via instructor link that will bundle the Mimic IMC SIMULATION.
Summer 2024
- 001 - Lecture (Internet): Online , Hulda Black 3 hour(s) , Majors Only
Dates: 05/20/2024 - 06/14/2024
Location: Online
Instructor: Hulda Black
Course Specification: Majors Only
Class Notes: Asynchronous Online
Textbooks have not been finalized for section.