MKT 233 - Foundations Of Integrated Marketing Communication
Department: Marketing
Description: Provides an introduction to and foundation for integrated marketing communication (IMC). Coverage will include brand strategy, management, and measurement, overview of promotional mix tools, and secondary research tools for situation analysis as the foundation for IMC planning.
Credit Hours: 3
Prerequisites: Grade of C or better in MKT 190 or 230
Current Offerings
Fall 2025
- 001 - Lecture (Hybrid): Multiple Meetings, Aditya Gupta - 3.00 hour(s) , Majors Only
- 002 - Lecture (Hybrid): Multiple Meetings, Aditya Gupta - 3.00 hour(s) , Majors Only
- 003 - Lecture (Hybrid): Multiple Meetings, Hulda Black - 3.00 hour(s) , Majors Only
Meeting Times:
- 08/18/2025 - 12/06/2025 : TBD TBD - Hybrid Class (HYBRID )
- 08/18/2025 - 12/06/2025 : M W 11:00 AM - 12:15 PM - State Farm Hall of Busine 355 (SFHB 355)
Instructor: Aditya Gupta
Course Specification: Majors Only
Meeting Times:
- 08/18/2025 - 12/06/2025 : TBD TBD - Hybrid Class (HYBRID )
- 08/18/2025 - 12/06/2025 : M W 12:35 PM - 1:50 PM - State Farm Hall of Busine 367 (SFHB 367)
Instructor: Aditya Gupta
Course Specification: Majors Only
Meeting Times:
- 08/18/2025 - 12/06/2025 : TBD TBD - Hybrid Class (HYBRID )
- 08/18/2025 - 12/06/2025 : W 9:35 AM - 10:50 AM - State Farm Hall of Busine 145 (SFHB 145)
Instructor: Hulda Black
Course Specification: Majors Only
Class Notes: Class meets Wednesday face to face, online on Mondays
Textbook Special Instructions: Student's do not need to buy in advance. Instructor to provide link to direct access to course.