MKT 233 - Foundations Of Integrated Marketing Communication
Department: Marketing
Description: Provides an introduction to and foundation for integrated marketing communication (IMC). Coverage will include brand strategy, management, and measurement, overview of promotional mix tools, and secondary research tools for situation analysis as the foundation for IMC planning.
Credit Hours: 3
Prerequisites: Grade of C or better in MKT 190 or 230
Current Offerings
Spring 2025
- 001 - Lecture (Hybrid): M W 11:00 AM - 12:15 PM , Aditya Gupta 3.00 hour(s) , Majors Only
- 002 - Lecture (Hybrid): M W 12:35 PM - 1:50 PM , Aditya Gupta 3.00 hour(s) , Majors Only
- 003 - Lecture (Hybrid): T Th 2:00 PM - 3:15 PM , Michael Wojcik 3.00 hour(s) , Majors Only
Dates: 01/13/2025 - 05/03/2025
Location: State Farm Hall of Busine 150 (SFHB 150)
Instructor: Aditya Gupta
Course Specification: Majors Only
Class Notes: Hybrid 25% Online
Dates: 01/13/2025 - 05/03/2025
Location: State Farm Hall of Busine 148 (SFHB 148)
Instructor: Aditya Gupta
Course Specification: Majors Only
Class Notes: Hybrid 25% Online
Dates: 01/13/2025 - 05/03/2025
Location: State Farm Hall of Busin 022C (SFHB 022C)
Instructor: Michael Wojcik
Course Specification: Majors Only
Class Notes: Hybrid 50% Online (F2F on Tuesdays)
Fall 2025
- 001 - Lecture (Hybrid): Multiple Meetings, Aditya Gupta - 3.00 hour(s) , Majors Only
- 002 - Lecture (Hybrid): Multiple Meetings, Aditya Gupta - 3.00 hour(s) , Majors Only
- 003 - Lecture (Hybrid): Multiple Meetings, Hulda Black - 3.00 hour(s) , Majors Only
Meeting Times:
- 08/18/2025 - 12/06/2025 : TBD TBD - Hybrid Class (HYBRID )
- 08/18/2025 - 12/06/2025 : M W 11:00 AM - 12:15 PM - State Farm Hall of Busine 355 (SFHB 355)
Instructor: Aditya Gupta
Course Specification: Majors Only
Meeting Times:
- 08/18/2025 - 12/06/2025 : TBD TBD - Hybrid Class (HYBRID )
- 08/18/2025 - 12/06/2025 : M W 12:35 PM - 1:50 PM - State Farm Hall of Busine 367 (SFHB 367)
Instructor: Aditya Gupta
Course Specification: Majors Only
Meeting Times:
- 08/18/2025 - 12/06/2025 : TBD TBD - Hybrid Class (HYBRID )
- 08/18/2025 - 12/06/2025 : W 9:35 AM - 10:50 AM - State Farm Hall of Busine 145 (SFHB 145)
Instructor: Hulda Black
Course Specification: Majors Only
Class Notes: Class meets Wednesday face to face, online on Mondays
Textbook Special Instructions: Student's do not need to buy in advance. Instructor to provide link to direct access to course.