MKT 233 - Foundations Of Integrated Marketing Communication
Department: Marketing
Description: Provides an introduction to and foundation for integrated marketing communication (IMC). Coverage will include brand strategy, management, and measurement, overview of promotional mix tools, and secondary research tools for situation analysis as the foundation for IMC planning.
Credit Hours: 3
Prerequisites: Grade of C or better in MKT 190 or 230
Current Offerings
Spring 2025
- 001 - Lecture (Hybrid): Multiple Meetings, Aditya Gupta - 3.00 hour(s) , Majors Only
- 002 - Lecture (Hybrid): Multiple Meetings, Aditya Gupta - 3.00 hour(s) , Majors Only
- 003 - Lecture (Hybrid): Multiple Meetings, Michael Wojcik - 3.00 hour(s) , Majors Only
Meeting Times:
- 01/13/2025 - 05/03/2025 : TBD TBD - Hybrid Class (HYBRID )
- 01/13/2025 - 05/03/2025 : M W 11:00 AM - 12:15 PM - State Farm Hall of Busine 150 (SFHB 150)
Instructor: Aditya Gupta
Course Specification: Majors Only
Class Notes: Hybrid 25% Online
Book Title
ISBN
Edition
Publisher
MSRP
Notes
Promo 2
(Required)
ISBN9781133626176
Edition2nd
PublisherSouth-Western, Cengage Learnin
MSRP
$30.00
Meeting Times:
- 01/13/2025 - 05/03/2025 : TBD TBD - Hybrid Class (HYBRID )
- 01/13/2025 - 05/03/2025 : M W 12:35 PM - 1:50 PM - State Farm Hall of Busine 148 (SFHB 148)
Instructor: Aditya Gupta
Course Specification: Majors Only
Class Notes: Hybrid 25% Online
Book Title
ISBN
Edition
Publisher
MSRP
Notes
Promo 2
(Required)
ISBN9781133626176
Edition2nd
PublisherSouth-Western, Cengage Learnin
MSRP
$30.00
Meeting Times:
- 01/13/2025 - 05/03/2025 : TBD TBD - Hybrid Class (HYBRID )
- 01/13/2025 - 05/03/2025 : T Th 2:00 PM - 3:15 PM - State Farm Hall of Busin 022C (SFHB 022C)
Instructor: Michael Wojcik
Course Specification: Majors Only
Class Notes: Hybrid 50% Online (F2F on Tuesdays)
Book Title
ISBN
Edition
Publisher
MSRP
Notes
Promo 2
(Required)
ISBN9781133626176
Edition2nd
PublisherSouth-Western, Cengage Learnin
MSRP
$30.00