MKT 233 - Foundations Of Integrated Marketing Communication

Department: Marketing

Description: Provides an introduction to and foundation for integrated marketing communication (IMC). Coverage will include brand strategy, management, and measurement, overview of promotional mix tools, and secondary research tools for situation analysis as the foundation for IMC planning.

Credit Hours: 3

Prerequisites: Grade of C or better in MKT 190 or 230

Current Offerings

For the most up-to-date course information, please check the registration system through your MyIllinoisState portal.

Spring 2025

001 - Lecture (Hybrid): M W 11:00 AM - 12:15 PM , Aditya Gupta 3.00 hour(s) , Majors Only
002 - Lecture (Hybrid): M W 12:35 PM - 1:50 PM , Aditya Gupta 3.00 hour(s) , Majors Only
003 - Lecture (Hybrid): T Th 2:00 PM - 3:15 PM , Michael Wojcik 3.00 hour(s) , Majors Only

Dates: 01/13/2025 - 05/03/2025

Location: State Farm Hall of Busine 150 (SFHB 150)

Instructor: Aditya Gupta

Course Specification: Majors Only

Class Notes: Hybrid 25% Online

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

Promo 2 (Required)

ISBN9781133626176

AuthorO'Guinn, Allen and Semenik

Edition2nd

PublisherSouth-Western, Cengage Learnin

MSRP $30.00

Dates: 01/13/2025 - 05/03/2025

Location: State Farm Hall of Busine 148 (SFHB 148)

Instructor: Aditya Gupta

Course Specification: Majors Only

Class Notes: Hybrid 25% Online

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

Promo 2 (Required)

ISBN9781133626176

AuthorO'Guinn, Allen and Semenik

Edition2nd

PublisherSouth-Western, Cengage Learnin

MSRP $30.00

Dates: 01/13/2025 - 05/03/2025

Location: State Farm Hall of Busin 022C (SFHB 022C)

Instructor: Michael Wojcik

Course Specification: Majors Only

Class Notes: Hybrid 50% Online (F2F on Tuesdays)

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

Promo 2 (Required)

ISBN9781133626176

AuthorO'Guinn, Allen and Semenik

Edition2nd

PublisherSouth-Western, Cengage Learnin

MSRP $30.00

Fall 2025

001 - Lecture (Hybrid): M W 11:00 AM - 12:15 PM , Aditya Gupta 3.00 hour(s) , Majors Only
002 - Lecture (Hybrid): M W 12:35 PM - 1:50 PM , Aditya Gupta 3.00 hour(s) , Majors Only
003 - Lecture (Hybrid): W 9:35 AM - 10:50 AM , Hulda Black 3.00 hour(s) , Majors Only

Dates: 08/18/2025 - 12/06/2025

Location: State Farm Hall of Busine 355 (SFHB 355)

Instructor: Aditya Gupta

Course Specification: Majors Only

Textbooks have not been finalized for section.

Dates: 08/18/2025 - 12/06/2025

Location: State Farm Hall of Busine 367 (SFHB 367)

Instructor: Aditya Gupta

Course Specification: Majors Only

Textbooks have not been finalized for section.

Dates: 08/18/2025 - 12/06/2025

Location: State Farm Hall of Busine 145 (SFHB 145)

Instructor: Hulda Black

Course Specification: Majors Only

Class Notes: Class meets Wednesday face to face, online on Mondays

Textbooks have not been finalized for section.