MKT 233 - Foundations Of Integrated Marketing Communication
Department: Marketing
Description: Provides an introduction to and foundation for integrated marketing communication (IMC). Coverage will include brand strategy, management, and measurement, overview of promotional mix tools, and secondary research tools for situation analysis as the foundation for IMC planning.
Credit Hours: 3
Prerequisites: Grade of C or better in MKT 190 or 230
Current Offerings
Fall 2025
- 001 - Lecture (Hybrid): Multiple Meetings, Aditya Gupta - 3.00 hour(s) , Majors Only
- 002 - Lecture (Hybrid): Multiple Meetings, Aditya Gupta - 3.00 hour(s) , Majors Only
- 003 - Lecture (Hybrid): Multiple Meetings, Aditya Gupta - 3.00 hour(s) , Majors Only
Meeting Times:
- 08/18/2025 - 12/06/2025 : TBD TBD - Hybrid Class (HYBRID )
- 08/18/2025 - 12/06/2025 : M W 11:00 AM - 12:15 PM - State Farm Hall of Busine 355 (SFHB 355)
Instructor: Aditya Gupta
Course Specification: Majors Only
Meeting Times:
- 08/18/2025 - 12/06/2025 : TBD TBD - Hybrid Class (HYBRID )
- 08/18/2025 - 12/06/2025 : M W 12:35 PM - 1:50 PM - State Farm Hall of Busine 367 (SFHB 367)
Instructor: Aditya Gupta
Course Specification: Majors Only
Meeting Times:
- 08/18/2025 - 12/06/2025 : TBD TBD - Hybrid Class (HYBRID )
- 08/18/2025 - 12/06/2025 : M W 9:35 AM - 10:50 AM - State Farm Hall of Busine 145 (SFHB 145)
Instructor: Aditya Gupta
Course Specification: Majors Only
Textbook Special Instructions: Student's do not need to buy in advance. Instructor to provide link to direct access to course.
Spring 2026
- 001 - Lecture (Hybrid): M W 11:00 AM - 12:15 PM , Aditya Gupta 3.00 hour(s) , Majors Only
- 002 - Lecture (Hybrid): M W 12:35 PM - 1:50 PM , Aditya Gupta 3.00 hour(s) , Majors Only
- 003 - Lecture (Hybrid): Multiple Meetings, Hulda Black - 3.00 hour(s) , Majors Only
Dates: 01/12/2026 - 05/02/2026
Location: State Farm Hall of Busine 150 (SFHB 150)
Instructor: Aditya Gupta
Course Specification: Majors Only
Textbooks have not been finalized for section.
Dates: 01/12/2026 - 05/02/2026
Location: State Farm Hall of Busine 148 (SFHB 148)
Instructor: Aditya Gupta
Course Specification: Majors Only
Textbooks have not been finalized for section.
Meeting Times:
- 01/12/2026 - 05/02/2026 : W 2:00 PM - 3:15 PM - State Farm Hall of Busine 147 (SFHB 147)
- 01/12/2026 - 05/02/2026 : M 2:00 PM - 3:15 PM - Online (ONLINE )
Instructor: Hulda Black
Course Specification: Majors Only
Textbooks have not been finalized for section.