MKT 232 - Marketing Research
Department: Marketing
Description: Examines marketing research methods and techniques used in the collection and interpretation of primary and secondary data. Hands-on experience is gained through participation in one or more research projects.
Prerequisites: MQM 100 (or ECO 138 or GEO 138 or POL 138 or PSY 138) and MKT 190 or 230, both with a grade of C or better
Credit Hours: 3
Current Offerings
Spring 2019
- 001 - Lecture: M W 9:35 AM - 10:50 AM 16 week(s), Chiharu Ishida-Lambert 3 hour(s)
- 002 - Lecture: M W 9:35 AM - 10:50 AM 16 week(s), Aaron Hurley 3 hour(s)
- 003 - Lecture: Multiple Meetings, Aaron Hurley - 3 hour(s)
- 004 - Lecture: T Th 9:35 AM - 10:50 AM 16 week(s), Heath McCullough 3 hour(s)
- 005 - Lecture: T Th 11:00 AM - 12:15 PM 16 week(s), Heath McCullough 3 hour(s)
- 006 - Lecture: T Th 5:00 PM - 6:15 PM 16 week(s), David Wallace 3 hour(s)
Dates: 01/14/2019 - 05/04/2019
Building: State Farm Hall of Business 022F (SFHB 022F)
Instructor Name: Chiharu Ishida-Lambert
Course Specification: Majors/Minors
Dates: 01/14/2019 - 05/04/2019
Building: State Farm Hall of Business 022H (SFHB 022H)
Instructor Name: Aaron Hurley
Course Specification: Majors/Minors
Meeting Times:
- 01/14/2019 - 05/04/2019 : M W 2:00 PM - 3:15 PM - State Farm Hall of Busin 016C (SFHB 016C)
- 01/14/2019 - 05/04/2019 : M W 2:00 PM - 3:15 PM - State Farm Hall of Busin 016D (SFHB 016D)
Instructor Name: Aaron Hurley
Course Specification: Majors/Minors
Dates: 01/14/2019 - 05/04/2019
Building: State Farm Hall of Business 022G (SFHB 022G)
Instructor Name: Heath McCullough
Course Specification: Majors/Minors
Dates: 01/14/2019 - 05/04/2019
Building: State Farm Hall of Business 022G (SFHB 022G)
Instructor Name: Heath McCullough
Course Specification: Majors/Minors
Dates: 01/14/2019 - 05/04/2019
Building: State Farm Hall of Busine 145 (SFHB 145)
Instructor Name: David Wallace
Course Specification: Majors/Minors
Summer 2019
- 001 - Lecture: Online 4 week(s), Chiharu Ishida-Lambert 3 hour(s)
- 002 - Lecture: Online 4 week(s), Juno Lim 3 hour(s)
Dates: 05/20/2019 - 06/14/2019
Building: Online, contact instructor
Instructor Name: Chiharu Ishida-Lambert
Course Specification: Majors/Minors
Textbooks have not been finalized for section.
Dates: 07/15/2019 - 08/09/2019
Building: Online, contact instructor
Instructor Name: Juno Lim
Course Specification: Majors/Minors
Textbooks have not been finalized for section.
Summer 2020
This course is tentatively planned for Summer 2020