Department: Marketing
Description: Examines marketing research methods and techniques used in the collection and interpretation of primary and secondary data. Hands-on experience is gained through participation in one or more research projects.
Credit Hours: 3
Prerequisites: MQM 100 (or ECO 138 or GEO 138 or POL 138 or PSY 138 or MAT 350 or MAT 351) and MKT 190 or 230, both with a grade of C or better
Dates: 12/16/2023 - 01/14/2024 - Winter Session
Location: Online
Instructor: Juno Lim
Class Notes: Asynchronous Online
Textbooks have not been finalized for section.
Dates: 01/16/2024 - 05/04/2024
Location: State Farm Hall of Busin 016C (SFHB 016C)
Instructor: Aaron Hurley
Course Specification: Majors Only
Dates: 01/16/2024 - 05/04/2024
Location: State Farm Hall of Busin 022F (SFHB 022F)
Instructor: Aaron Hurley
Course Specification: Majors Only
Dates: 01/16/2024 - 05/04/2024
Location: State Farm Hall of Busin 016C (SFHB 016C)
Instructor: Aaron Hurley
Course Specification: Majors Only
Dates: 01/16/2024 - 05/04/2024
Location: State Farm Hall of Busin 022G (SFHB 022G)
Instructor: Aaron Hurley
Course Specification: Majors Only
Meeting Times:
Instructor: Kari McMullen
Course Specification: Majors Only
Textbook Special Instructions: Connect Plus is also required but should come with the ex-text.
Dates: 01/16/2024 - 05/04/2024
Location: State Farm Hall of Busin 022H (SFHB 022H)
Instructor: Tommy Haddock
Course Specification: Majors Only
Textbook Instructions: Students will be using Cengage. How to obtain course resources will be provided in the first week of class.
Dates: 05/20/2024 - 06/14/2024
Location: Online
Instructor: Pui Ying Tong
Course Specification: Majors Only
Class Notes: Asynchronous Online
Textbooks have not been finalized for section.
Dates: 07/15/2024 - 08/09/2024
Location: Online
Instructor: Juno Lim
Course Specification: Majors Only
Class Notes: Asynchronous Online
Textbooks have not been finalized for section.