MKT 232 - Marketing Research
Department: Marketing
Description: Examines marketing research methods and techniques used in the collection and interpretation of primary and secondary data. Hands-on experience is gained through participation in one or more research projects.
Credit Hours: 3
Prerequisites: MQM 100 (or ECO 138 or GEO 138 or POL 138 or PSY 138 or MAT 350 or MAT 351) and MKT 190 or 230, both with a grade of C or better
Current Offerings
Spring 2024
- 001 - Lecture (Internet): Online , Juno Lim 3 hour(s) Winter Session
- 002 - Lecture (In Person): M W 9:35 AM - 10:50 AM , Aaron Hurley 3 hour(s) , Majors Only
- 003 - Lecture (In Person): T Th 3:35 PM - 4:50 PM , Aaron Hurley 3 hour(s) , Majors Only
- 004 - Lecture (In Person): M W 2:00 PM - 3:15 PM , Aaron Hurley 3 hour(s) , Majors Only
- 005 - Lecture (In Person): T Th 9:35 AM - 10:50 AM , Aaron Hurley 3 hour(s) , Majors Only
- 006 - Lecture (Hybrid): Multiple Meetings, Kari McMullen - 3 hour(s) , Majors Only
- 007 - Lecture (In Person): M W 5:00 PM - 6:15 PM , Tommy Haddock 3 hour(s) , Majors Only
Dates: 12/16/2023 - 01/14/2024 - Winter Session
Location: Online
Instructor: Juno Lim
Class Notes: Asynchronous Online
Textbooks have not been finalized for section.
Dates: 01/16/2024 - 05/04/2024
Location: State Farm Hall of Busin 016C (SFHB 016C)
Instructor: Aaron Hurley
Course Specification: Majors Only
Dates: 01/16/2024 - 05/04/2024
Location: State Farm Hall of Busin 022F (SFHB 022F)
Instructor: Aaron Hurley
Course Specification: Majors Only
Dates: 01/16/2024 - 05/04/2024
Location: State Farm Hall of Busin 016C (SFHB 016C)
Instructor: Aaron Hurley
Course Specification: Majors Only
Dates: 01/16/2024 - 05/04/2024
Location: State Farm Hall of Busin 022G (SFHB 022G)
Instructor: Aaron Hurley
Course Specification: Majors Only
Meeting Times:
- 01/16/2024 - 05/04/2024 : W 3:35 PM - 4:50 PM - Online (ONLINE )
- 01/16/2024 - 05/04/2024 : M 3:35 PM - 4:50 PM - State Farm Hall of Busin 022G (SFHB 022G)
Instructor: Kari McMullen
Course Specification: Majors Only
Textbook Special Instructions: Connect Plus is also required but should come with the ex-text.
Dates: 01/16/2024 - 05/04/2024
Location: State Farm Hall of Busin 022H (SFHB 022H)
Instructor: Tommy Haddock
Course Specification: Majors Only
Textbook Instructions: Students will be using Cengage. How to obtain course resources will be provided in the first week of class.
Summer 2024
- 001 - Lecture (Internet): Online , Pui Ying Tong 3 hour(s) , Majors Only
- 002 - Lecture (Internet): Online , Juno Lim 3 hour(s) , Majors Only
Dates: 05/20/2024 - 06/14/2024
Location: Online
Instructor: Pui Ying Tong
Course Specification: Majors Only
Class Notes: Asynchronous Online
Textbooks have not been finalized for section.
Dates: 07/15/2024 - 08/09/2024
Location: Online
Instructor: Juno Lim
Course Specification: Majors Only
Class Notes: Asynchronous Online
Textbooks have not been finalized for section.