MKT 232 - Marketing Research
Department: Marketing
Description: Examines marketing research methods and techniques used in the collection and interpretation of primary and secondary data. Hands-on experience is gained through participation in one or more research projects.
Credit Hours: 3
Prerequisites: MQM 100 (or ECO 138 or GEO 138 or POL 138 or PSY 138) and MKT 190 or 230, both with a grade of C or better
Current Offerings
Spring 2021
- 001 - Lecture: Online , Juno Lim 3 hour(s) Winter Session
- 002 - Lecture: Online - M W 9:35 AM - 10:50 AM , Aaron Hurley 3 hour(s)
- 003 - Lecture: Online - T Th 9:35 AM - 10:50 AM , Aaron Charlton 3 hour(s)
- 004 - Lecture: Online - M W 2:00 PM - 3:15 PM , Aaron Hurley 3 hour(s)
- 005 - Lecture: Online , Juno Lim 3 hour(s)
- 006 - Lecture: Online , Juno Lim 3 hour(s)
- 007 - Lecture: Online - T Th 5:00 PM - 6:15 PM , David Wallace 3 hour(s)
Dates: 12/12/2020 - 01/10/2021 - Winter Session
Building: Online, contact instructor
Instructor Name: Juno Lim
Class Notes: Winter Session course dates: Saturday, December 12, 2020 - Sunday, January 10, 2021 The last day to drop with full tuition adjustment is Monday, December 21, 2020. The last day to withdrawal with a withdrawal grade (WX) assigned is Wednesday, December 30, 2020 – there will be no adjustment of tuition charges or financial aid.
Textbooks have not been finalized for section.
Dates: 01/11/2021 - 05/01/2021
Building: Online, contact instructor
Instructor Name: Aaron Hurley
Class Notes: Synchronous Online
Dates: 01/11/2021 - 05/01/2021
Building: Online, contact instructor
Instructor Name: Aaron Charlton
Class Notes: Synchronous Online
Dates: 01/11/2021 - 05/01/2021
Building: Online, contact instructor
Instructor Name: Aaron Hurley
Class Notes: Synchronous Online
Dates: 01/11/2021 - 05/01/2021
Building: Online, contact instructor
Instructor Name: Juno Lim
Class Notes: Asynchronous Online
Dates: 01/11/2021 - 05/01/2021
Building: Online, contact instructor
Instructor Name: Juno Lim
Class Notes: Asynchronous Online
Dates: 01/11/2021 - 05/01/2021
Building: Online, contact instructor
Instructor Name: David Wallace
Class Notes: Synchronous Online
Textbooks have not been finalized for section.
Summer 2021
- 001 - Lecture: Online , Pui Ying Tong 3 hour(s)
- 091 - Lecture: TBD , Instructor to be announced 3 hour(s)
Dates: 05/17/2021 - 06/11/2021
Building: Online, contact instructor
Instructor Name: Pui Ying Tong
Textbooks have not been finalized for section.
Dates: 06/21/2021 - 07/16/2021
Building: Online, contact instructor
Instructor Name: To be announced
Textbooks have not been finalized for section.
Summer 2021
This course is tentatively planned for Summer 2021