MKT 232 - Marketing Research
Department: Marketing
Description: Examines marketing research methods and techniques used in the collection and interpretation of primary and secondary data. Hands-on experience is gained through participation in one or more research projects.
Credit Hours: 3
Prerequisites: MGT 100 (or ECO 138 or GEO 138 or POL 138 or PSY 138 or MAT 350 or MAT 351) and MKT 190 or 230, both with a grade of C or better
Current Offerings
Fall 2025
- 001 - Lecture (In Person): T Th 9:35 AM - 10:50 AM , Aaron Hurley 3.00 hour(s) , Majors Only
- 002 - Lecture (Hybrid): Multiple Meetings, Aaron Hurley - 3.00 hour(s) , Majors Only
- 003 - Lecture (Hybrid): Multiple Meetings, Aaron Hurley - 3.00 hour(s) , Majors Only
- 004 - Lecture (In Person): M W 3:35 PM - 4:50 PM , Aaron Hurley 3.00 hour(s) , Majors Only
- 005 - Lecture (In Person): M W 2:00 PM - 3:15 PM , Aaron Hurley 3.00 hour(s) , Majors Only
Dates: 08/18/2025 - 12/06/2025
Location: State Farm Hall of Busin 022G (SFHB 022G)
Instructor: Aaron Hurley
Course Specification: Majors Only
Textbook Special Instructions: Online with textbook
Meeting Times:
- 08/18/2025 - 12/06/2025 : M W 10:00 AM - 10:50 AM - State Farm Hall of Busin 022G (SFHB 022G)
- 08/18/2025 - 12/06/2025 : TBD TBD - Hybrid Class (HYBRID )
Instructor: Aaron Hurley
Course Specification: Majors Only
Class Notes: Hybrid course. Meets in-person Mondays & Wednesdays, with Fridays online asynchronous.
Textbook Special Instructions: On line with textbook
Meeting Times:
- 08/18/2025 - 12/06/2025 : M W 11:00 AM - 11:50 AM - State Farm Hall of Busin 022F (SFHB 022F)
- 08/18/2025 - 12/06/2025 : TBD TBD - Hybrid Class (HYBRID )
Instructor: Aaron Hurley
Course Specification: Majors Only
Class Notes: Hybrid course. Meets in-person Mondays & Wednesdays, with Fridays online asynchronous.
Textbook Special Instructions: On line with textbook
Dates: 08/18/2025 - 12/06/2025
Location: State Farm Hall of Busin 016C (SFHB 016C)
Instructor: Aaron Hurley
Course Specification: Majors Only
Textbook Special Instructions: On line With Textbook
Dates: 08/18/2025 - 12/06/2025
Location: State Farm Hall of Busin 016C (SFHB 016C)
Instructor: Aaron Hurley
Course Specification: Majors Only
Spring 2026
- 001 - Lecture (Internet): Online , Juno Lim 3.00 hour(s) Winter Session
- 002 - Lecture (In Person): M W 9:35 AM - 10:50 AM , Aaron Hurley 3.00 hour(s) , Majors Only
- 003 - Lecture (In Person): T Th 3:35 PM - 4:50 PM , Donna Wiencek 3.00 hour(s) , Majors Only
- 004 - Lecture (In Person): M W 2:00 PM - 3:15 PM , Aaron Hurley 3.00 hour(s) , Majors Only
- 005 - Lecture (In Person): T Th 9:35 AM - 10:50 AM , Aaron Hurley 3.00 hour(s) , Majors Only
- 006 - Lecture (Hybrid): Multiple Meetings, Kari McMullen - 3.00 hour(s) , Majors Only
- 007 - Lecture (In Person): M W 5:00 PM - 6:15 PM , Shane Van Fossan 3.00 hour(s) , Majors Only
Dates: 12/13/2025 - 01/11/2026 - Winter Session
Location: Online
Instructor: Juno Lim
Class Notes: This is a Winter Session course that runs December 13, 2025-January 11, 2026.
Class Notes: Asynchronous Online
Textbooks have not been finalized for section.
Dates: 01/12/2026 - 05/02/2026
Location: State Farm Hall of Busin 016C (SFHB 016C)
Instructor: Aaron Hurley
Course Specification: Majors Only
Textbooks have not been finalized for section.
Dates: 01/12/2026 - 05/02/2026
Location: State Farm Hall of Busin 022F (SFHB 022F)
Instructor: Donna Wiencek
Course Specification: Majors Only
Textbooks have not been finalized for section.
Dates: 01/12/2026 - 05/02/2026
Location: State Farm Hall of Busin 016C (SFHB 016C)
Instructor: Aaron Hurley
Course Specification: Majors Only
Textbooks have not been finalized for section.
Dates: 01/12/2026 - 05/02/2026
Location: State Farm Hall of Busin 022G (SFHB 022G)
Instructor: Aaron Hurley
Course Specification: Majors Only
Textbooks have not been finalized for section.
Meeting Times:
- 01/12/2026 - 05/02/2026 : W 11:00 AM - 12:15 PM - Online (ONLINE )
- 01/12/2026 - 05/02/2026 : M 11:00 AM - 12:15 PM - State Farm Hall of Busin 022F (SFHB 022F)
Instructor: Kari McMullen
Course Specification: Majors Only
Textbooks have not been finalized for section.
Dates: 01/12/2026 - 05/02/2026
Location: State Farm Hall of Busin 022H (SFHB 022H)
Instructor: Shane Van Fossan
Course Specification: Majors Only
Textbooks have not been finalized for section.