MKT 232 - Marketing Research
Department: Marketing
Description: Examines marketing research methods and techniques used in the collection and interpretation of primary and secondary data. Hands-on experience is gained through participation in one or more research projects.
Credit Hours: 3
Prerequisites: MGT 100 (or ECO 138 or GEO 138 or POL 138 or PSY 138 or MAT 350 or MAT 351) and MKT 190 or 230, both with a grade of C or better
Current Offerings
Spring 2025
- 001 - Lecture (Internet): Online , Juno Lim 3.00 hour(s) Winter Session
- 002 - Lecture (In Person): M W 9:35 AM - 10:50 AM , Aaron Hurley 3.00 hour(s) , Majors Only
- 003 - Lecture (In Person): T Th 3:35 PM - 4:50 PM , Aaron Hurley 3.00 hour(s) , Majors Only
- 004 - Lecture (In Person): M W 2:00 PM - 3:15 PM , Tommy Haddock 3.00 hour(s) , Majors Only
- 005 - Lecture (In Person): T Th 9:35 AM - 10:50 AM , Aaron Hurley 3.00 hour(s) , Majors Only
- 006 - Lecture (Hybrid): Multiple Meetings, Kari McMullen - 3.00 hour(s) , Majors Only
- 007 - Lecture (In Person): M W 5:00 PM - 6:15 PM , Tommy Haddock 3.00 hour(s) , Majors Only
Dates: 12/14/2024 - 01/12/2025 - Winter Session
Location: Online
Instructor: Juno Lim
Class Notes: This is a Winter Session course that runs December 14, 2024-January 12, 2025
Class Notes: Asynchronous Online
Textbook Special Instructions: Access to SPSS via following options: 1) rent SPSS for 6 months OnTheHub/IBM SPSS Statistics 29 GradPacks; 2) Try a 30-day free version - sign up for the IBM SPSS Statistics trial; 3) COB computers, Milner Library or Azure Virtual Desktops (AVD)
Dates: 01/13/2025 - 05/03/2025
Location: State Farm Hall of Busin 016C (SFHB 016C)
Instructor: Aaron Hurley
Course Specification: Majors Only
Dates: 01/13/2025 - 05/03/2025
Location: State Farm Hall of Busin 022F (SFHB 022F)
Instructor: Aaron Hurley
Course Specification: Majors Only
Dates: 01/13/2025 - 05/03/2025
Location: State Farm Hall of Busin 016C (SFHB 016C)
Instructor: Tommy Haddock
Course Specification: Majors Only
Textbook Special Instructions: Cengage - Instructor will provide information first week of class.
Dates: 01/13/2025 - 05/03/2025
Location: State Farm Hall of Busin 022G (SFHB 022G)
Instructor: Aaron Hurley
Course Specification: Majors Only
Meeting Times:
- 01/13/2025 - 05/03/2025 : W 11:00 AM - 12:15 PM - Online (ONLINE )
- 01/13/2025 - 05/03/2025 : M 11:00 AM - 12:15 PM - State Farm Hall of Busin 022F (SFHB 022F)
Instructor: Kari McMullen
Course Specification: Majors Only
Class Notes: Hybrid 50% Online (F2F Mondays)
Textbook Special Instructions: Connect Plus is also required but should come with the e-textbook.
Dates: 01/13/2025 - 05/03/2025
Location: State Farm Hall of Busin 022H (SFHB 022H)
Instructor: Tommy Haddock
Course Specification: Majors Only
Textbook Special Instructions: Cengage - Instructor (Tommy Haddock) will provide information during first week of class.
Summer 2025
- 001 - Lecture (Internet): Online , Pui Ying Tong 3.00 hour(s) , Majors Only
- 002 - Lecture (Internet): Online , Juno Lim 3.00 hour(s) , Majors Only
Dates: 05/19/2025 - 06/13/2025
Location: Online
Instructor: Pui Ying Tong
Course Specification: Majors Only
Class Notes: Asynchronous Online
Textbooks have not been finalized for section.
Dates: 07/14/2025 - 08/08/2025
Location: Online
Instructor: Juno Lim
Course Specification: Majors Only
Class Notes: Asynchronous Online
Textbooks have not been finalized for section.