MKT 231 - Buyer Behavior
Department: Marketing
Description: Theory and research on explaining and predicting consumer and organizational buying behavior. Course examines concepts that have implications for marketing management decisions.
Credit Hours: 3
Prerequisites: Grade of C or better in MKT 190 or 230
Current Offerings
Summer 2025
- 001 - Lecture (Internet): Online , Duleep Delpechitre 3.00 hour(s) , Majors Only
Dates: 07/14/2025 - 08/09/2025
Location: Online
Instructor: Duleep Delpechitre
Course Specification: Majors Only
Class Notes: Asynchronous Online
Textbooks have not been finalized for section.
Fall 2025
- 001 - Lecture (In Person): T Th 3:35 PM - 4:50 PM , Aaron Hurley 3.00 hour(s) , Majors Only
- 002 - Lecture (Hybrid): Multiple Meetings, Aditya Gupta - 3.00 hour(s) , Majors Only
- 003 - Lecture (Hybrid): Multiple Meetings, Kari McMullen - 3.00 hour(s) , Majors Only
Dates: 08/18/2025 - 12/06/2025
Location: State Farm Hall of Busine 353 (SFHB 353)
Instructor: Aaron Hurley
Course Specification: Majors Only
Textbook Special Instructions: On line with textbook
Meeting Times:
- 08/18/2025 - 12/06/2025 : TBD TBD - Hybrid Class (HYBRID )
- 08/18/2025 - 12/06/2025 : M W 3:35 PM - 4:50 PM - State Farm Hall of Busine 354 (SFHB 354)
Instructor: Aditya Gupta
Course Specification: Majors Only
Meeting Times:
- 08/18/2025 - 12/06/2025 : TBD TBD - Hybrid Class (HYBRID )
- 08/18/2025 - 12/06/2025 : M 6:30 PM - 7:45 PM - State Farm Hall of Busine 357 (SFHB 357)
Instructor: Kari McMullen
Course Specification: Majors Only
Class Notes: Class meets face to face on Mondays, and online on Wednesdays
Textbook Special Instructions: Connect Plus is also required but should come with the e-text.