MKT 231 - Buyer Behavior

Department: Marketing

Description: Theory and research on explaining and predicting consumer and organizational buying behavior. Course examines concepts that have implications for marketing management decisions.

Credit Hours: 3

Prerequisites: Grade of C or better in MKT 190 or 230

Current Offerings

For the most up-to-date course information, please check the registration system through your MyIllinoisState portal.

Fall 2025

001 - Lecture (In Person): T Th 3:35 PM - 4:50 PM , Aaron Hurley 3.00 hour(s) , Majors Only
002 - Lecture (Hybrid): Multiple Meetings, John Drea - 3.00 hour(s) , Majors Only
003 - Lecture (Hybrid): Multiple Meetings, Kari McMullen - 3.00 hour(s) , Majors Only
091 - Lecture (Hybrid): TBD , Kari McMullen 3.00 hour(s)

001 - Lecture (In Person): T Th 3:35 PM - 4:50 PM , Aaron Hurley 3.00 hour(s) , Majors Only

Dates: 08/18/2025 - 12/06/2025

Location: State Farm Hall of Busine 353 (SFHB 353)

Instructor: Aaron Hurley

Course Specification: Majors Only

Textbook Special Instructions: On line with textbook

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

Marketing Mistakes and Successes (Required)

ISBN9781118078464

AuthorHartley

Edition12th edition

PublisherWiley

MSRP $23.50

Consumer Behavior: Buying, Having and Being (Required)

ISBN9780135225691

AuthorMichael Solomon

Edition13

Publisher

MSRP $43.96

002 - Lecture (Hybrid): Multiple Meetings, John Drea - 3.00 hour(s) , Majors Only

Meeting Times:

08/18/2025 - 12/06/2025 : TBD TBD - Hybrid Class (HYBRID )
08/18/2025 - 12/06/2025 : M W 3:35 PM - 4:50 PM - State Farm Hall of Busine 354 (SFHB 354)

Instructor: John Drea

Course Specification: Majors Only

Textbook Special Instructions: Consumer Behavior 15th Edition loose leaf. No Connect needed.

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

Consumer Behavior (Required)

ISBN9781266827389

AuthorMothersbaugh, Kleiser & Hawkin

Edition15

PublisherMcGraw-Hill

MSRP $88.00

Using Behavioral Science in Marketing (Recommended)

ISBN9781398606487

AuthorNancy Harhut

Edition

PublisherKogan Page

MSRP $35.00

003 - Lecture (Hybrid): Multiple Meetings, Kari McMullen - 3.00 hour(s) , Majors Only

Meeting Times:

08/18/2025 - 12/06/2025 : TBD TBD - Hybrid Class (HYBRID )
08/18/2025 - 12/06/2025 : M 6:30 PM - 7:45 PM - State Farm Hall of Busine 357 (SFHB 357)

Instructor: Kari McMullen

Course Specification: Majors Only

Class Notes: Hybrid course. Class meets face to face on Mondays, and online on Wednesdays

Textbook Special Instructions: Connect Plus is also required but should come with the e-text.

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

Consumer Behavior: Building Marketing Strategy (Required)

ISBN9781266826788

Author

Edition15th

PublisherMcGraw Hill Publisher

MSRP N/A

091 - Lecture (Hybrid): TBD , Kari McMullen 3.00 hour(s)

Dates: 11/10/2025 - 12/05/2025

Location: BSIB Program- Panama

Instructor: Kari McMullen

Textbooks have not been finalized for section.