MKT 230 - Introduction To Marketing Management
Department: Marketing
Description: A managerial approach to the study of such key decision areas as advertising, distribution, pricing and product development as well as other concepts and activities that facilitate exchange and build relationships between buyers and sellers in the environments of business and nonbusiness organizations.
Credit Hours: 3
Prerequisites: ECO 105 or (101 and 102) or 103; 60 hours completed. Not for credit if had MKT 190
Current Offerings
Summer 2022
- 001 - Lecture (Internet): Online , Peter Kaufman 3 hour(s)
- 002 - Lecture (Internet): Online , Aysen Bakir 3 hour(s)
- 003 - Lecture (Internet): Online , Chiharu Ishida-Lambert 3 hour(s)
Dates: 05/16/2022 - 06/10/2022
Building: Online, contact instructor
Instructor Name: Peter Kaufman
Class Notes: Asynchronous Online
Dates: 06/13/2022 - 07/08/2022
Building: Online, contact instructor
Instructor Name: Aysen Bakir
Class Notes: Asynchronous Online
Dates: 07/11/2022 - 08/05/2022
Building: Online, contact instructor
Instructor Name: Chiharu Ishida-Lambert
Class Notes: Asynchronous Online
Textbooks have not been finalized for section.
Fall 2022
- 001 - Lecture (In Person): M W 9:35 AM - 10:50 AM , Rick Wills 3 hour(s)
- 002 - Lecture (Hybrid): T Th 5:00 PM - 6:15 PM , Aysen Bakir 3 hour(s)
- 003 - Lecture (Hybrid): Multiple Meetings, Kari McMullen - 3 hour(s)
- 004 - Lecture (In Person): T Th 12:35 PM - 1:50 PM , Tommy Haddock 3 hour(s)
Dates: 08/22/2022 - 12/10/2022
Building: State Farm Hall of Busine 139 (SFHB 139)
Instructor Name: Rick Wills
Dates: 08/22/2022 - 12/10/2022
Building: State Farm Hall of Busine 139 (SFHB 139)
Instructor Name: Aysen Bakir
Class Notes: HYBRID 70% online
Meeting Times:
- 08/22/2022 - 12/10/2022 : M 5:00 PM - 6:15 PM - State Farm Hall of Busine 139 (SFHB 139)
- 08/22/2022 - 12/10/2022 : W 5:00 PM - 6:15 PM - Online Course (ONLINE )
Instructor Name: Kari McMullen
Class Notes: 50% hybrid (F2F Monday)
Dates: 08/22/2022 - 12/10/2022
Building: State Farm Hall of Busine 139 (SFHB 139)
Instructor Name: Tommy Haddock