MKT 230 - Introduction To Marketing Management

Department: Marketing

Description: A managerial approach to the study of such key decision areas as advertising, distribution, pricing and product development as well as other concepts and activities that facilitate exchange and build relationships between buyers and sellers in the environments of business and nonbusiness organizations. Prerequisite: ECO 105 or (101 and 102) or 103.

Credit Hours: 3

Sections

Summer 2018

001 - Lecture: Online TBD TBD 4 Weeks, Aysen Bakir 3 hour(s)
002 - Lecture: Online TBD TBD 4 Weeks, Kimberly Judson 3 hour(s)
003 - Lecture: Online TBD TBD 4 Weeks, Steven Taylor 3 hour(s)

Dates: 05/21/2018 - 06/15/2018

Building: Arrange

Course Specification: None

Instructor Name: Aysen Bakir

Textbooks:

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

Special Instructions

Gen Combo LL Marketing w/Connect 1S Access Card (Required)

ISBN9781259896781

AuthorKerin

Edition13th ed

PublisherMcGraw-Hill Education

MSRPN/A

Notes

Special InstructionsStudents will also need to buy a license to McGraw-Hill's CONNECT website for the book.

Dates: 06/18/2018 - 07/13/2018

Building: Arrange

Course Specification: None

Instructor Name: Kimberly Judson

Textbooks:

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

Special Instructions

Marketing w/MindTap Printed Access Card (6 months)

ISBN9781305718616

AuthorPride

Edition18th

PublisherCengage

MSRPN/A

Notes

Special InstructionsALSO REQUIRED: 1 Harv Bus Sch Case "Crescent Pure" (915539-PDF-ENG), as well as Management by the Numbers (MBTN)-Principles of MKTG. Instructor will provide details on MBTN.

Dates: 07/16/2018 - 08/10/2018

Building: Arrange

Course Specification: None

Instructor Name: Steven Taylor

Textbooks:

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

Special Instructions

Marketing LL Gen Combo w/Connect Plus (Required)

ISBN9781260197921

AuthorGrewal

Edition6th ed

PublisherMHE

MSRPN/A

Notes

Special InstructionsIt is encouraged to read the Required Materials section of the syllabus before making a purchase, there is a cheaper option by buying direct.Students will be given instructions in the syllabus for how to order the Marketplace Live simulation game for $25

Fall 2018

001 - Lecture: M W 2:00 PM - 3:15 PM 16 Weeks, Rick Wills 3 hour(s)
002 - Lecture (Hybrid Course): T Th 6:35 PM - 7:50 PM 16 Weeks, Aysen Bakir 3 hour(s)
003 - Lecture (Hybrid Course): Multiple Meetings - Times Below 32 Weeks, Kari Mcmullen 3 hour(s)
004 - Lecture: Online TBD TBD 16 Weeks, Steven Taylor 3 hour(s)

Dates: 08/20/2018 - 12/08/2018

Building: State Farm Hall of Business 0139 (SFHB 0139)

Course Specification: Majors/Minors

Instructor Name: Richard Wills

Textbooks:

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

Special Instructions

Marketing w/MindTap Printed Access Card (6 months)

ISBN9781305718616

AuthorPride

Edition18th

PublisherCengage

MSRPN/A

Notes

Special InstructionsPLEASE NOTE: The updated MINDTAP Access Card is REQUIRED for this section.

Dates: 08/20/2018 - 12/08/2018

Building: State Farm Hall of Business 0139 (SFHB 0139)

Course Specification: None

Instructor Name: Aysen Bakir

Section Notes: Blended course- 70% online.

Textbooks:

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

Special Instructions

Marketing with Connect (Required)

ISBN9781259573545

AuthorKerin, Roger and Hartley, Stev

Edition13th

PublisherMcGraw Hill

MSRPN/A

Notes

Special InstructionsPLEASE NOTE: The Connect Access Card IS REQUIRED. This section also requires the purchase of an online simulation game later in the semester. The instructor will provide details at the appropriate time of purchase. Thank you

Meeting Times:

08/20/2018 - 12/08/2018: M 8:00 PM - 9:15 PM - State Farm Hall of Business 0139

08/20/2018 - 12/08/2018: W 8:00 PM - 9:15 PM - Online Course

Building: See Meeting Times

Course Specification: None

Instructor Name: Kari McMullen

Section Notes: Blended Course. This course meets approximately 50% online and 50% on campus.

Textbooks:

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

Special Instructions

Marketing w/MindTap Printed Access Card (6 months)

ISBN9781305718616

AuthorPride

Edition18th

PublisherCengage

MSRPN/A

Notes

Special InstructionsPLEASE NOTE: The updated MINDTAP Access Card is REQUIRED for this section.

Dates: 08/20/2018 - 12/08/2018

Building: Arrange

Course Specification: Majors/Minors

Instructor Name: Steven Taylor

Textbooks have not been finalized for this class