MKT 230 - Introduction To Marketing Management

Department: Marketing

Description: A managerial approach to the study of such key decision areas as advertising, distribution, pricing and product development as well as other concepts and activities that facilitate exchange and build relationships between buyers and sellers in the environments of business and nonbusiness organizations.

Prerequisites: ECO 105 or (101 and 102) or 103.

Credit Hours: 3

Sections

Fall 2018

001 - Lecture: M W 2:00 PM - 3:15 PM 16 Weeks, Rick Wills 3 hour(s)
002 - Lecture (Hybrid Course): T Th 6:35 PM - 7:50 PM 16 Weeks, Jay Herrman 3 hour(s)
003 - Lecture (Hybrid Course): Multiple Meetings - Times Below 32 Weeks, Kari Mcmullen 3 hour(s)
004 - Lecture: Online TBD TBD 16 Weeks, Steven Taylor 3 hour(s)

Dates: 08/20/2018 - 12/08/2018

Building: State Farm Hall of Business 0139 (SFHB 0139)

Course Specification: Majors/Minors

Instructor Name: Richard Wills

Textbooks:

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

Special Instructions

Marketing w/MindTap Printed Access Card (6 months)

ISBN9781305718616

AuthorPride

Edition18th

PublisherCengage

MSRPN/A

Notes

Special InstructionsPLEASE NOTE: The updated MINDTAP Access Card is REQUIRED for this section.

Dates: 08/20/2018 - 12/08/2018

Building: State Farm Hall of Business 0139 (SFHB 0139)

Course Specification: None

Instructor Name: James Herrman

Section Notes: Blended course- 70% online.

Textbooks:

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

Special Instructions

Marketing w/MindTap Printed Access Card (6 months)

ISBN9781305718616

AuthorPride

Edition18th

PublisherCengage

MSRPN/A

Notes

Special InstructionsPLEASE NOTE: The Connect Access Card IS REQUIRED. This section also requires the purchase of an online simulation game later in the semester. The instructor will provide details at the appropriate time of purchase. Thank you

Meeting Times:

08/20/2018 - 12/08/2018: M 8:00 PM - 9:15 PM - State Farm Hall of Business 0139

08/20/2018 - 12/08/2018: W 8:00 PM - 9:15 PM - Online Course

Building: See Meeting Times

Course Specification: None

Instructor Name: Kari McMullen

Section Notes: Blended Course. This course meets approximately 50% online and 50% on campus.

Textbooks:

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

Special Instructions

Marketing w/MindTap Printed Access Card (6 months)

ISBN9781305718616

AuthorPride

Edition18th

PublisherCengage

MSRPN/A

Notes

Special InstructionsPLEASE NOTE: The updated MINDTAP Access Card is REQUIRED for this section.

Dates: 08/20/2018 - 12/08/2018

Building: Arrange

Course Specification: Majors/Minors

Instructor Name: Steven Taylor

Textbooks:

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

Special Instructions

Marketing LL Gen Combo w/Connect Plus (Required)

ISBN9781260197921

AuthorGrewal

Edition6th ed

PublisherMHE

MSRPN/A

Notes

Special InstructionsIt is encouraged to read the Required Materials section of the syllabus before making a purchase, there is a cheaper option by buying direct.Students will be given instructions in the syllabus for how to order the Marketplace Live simulation game for $25

Spring 2019

001 - Lecture: M W 12:35 PM - 1:50 PM 16 Weeks, Rick Wills 3 hour(s)
002 - Lecture: T Th 8:00 AM - 9:15 AM 16 Weeks, Instructor to be announced 3 hour(s)
003 - Lecture: Online TBD TBD 16 Weeks, Steven Taylor 3 hour(s)

Dates: 01/14/2019 - 05/04/2019

Building: State Farm Hall of Business 0139 (SFHB 0139)

Course Specification: None

Instructor Name: Richard Wills

Textbooks have not been finalized for this class

Dates: 01/14/2019 - 05/04/2019

Building: State Farm Hall of Business 0139 (SFHB 0139)

Course Specification: None

Instructor Name:

Textbooks have not been finalized for this class

Dates: 01/14/2019 - 05/04/2019

Building: Arrange

Course Specification: None

Instructor Name: Steven Taylor

Textbooks have not been finalized for this class