MKT 230 - Introduction To Marketing Management
Department: Marketing
Description: A managerial approach to the study of such key decision areas as advertising, distribution, pricing and product development as well as other concepts and activities that facilitate exchange and build relationships between buyers and sellers in the environments of business and nonbusiness organizations.
Credit Hours: 3
Prerequisites: ECO 101 and 102 or 105 or 103. Not for credit if earned credit in MKT 190
Current Offerings
Summer 2025
- 001 - Lecture (Internet): Online , Ellis Chefor 3.00 hour(s) , Majors Only
- 002 - Lecture (Internet): Online , Chiharu Ishida-Lambert 3.00 hour(s)
Dates: 05/19/2025 - 06/14/2025
Location: Online
Instructor: Ellis Chefor
Course Specification: Majors Only
Class Notes: Asynchronous Online
Textbook Special Instructions: Online with textbook
Dates: 07/14/2025 - 08/09/2025
Location: Online
Instructor: Chiharu Ishida-Lambert
Class Notes: Asynchronous Online
Textbook Special Instructions: Purchasing instructions will be provided on the Canvas site. $50 unless the student already has Cengage unlimited subscription.
Fall 2025
- 001 - Lecture (In Person): M W 9:35 AM - 10:50 AM , Jay Herrman 3.00 hour(s)
- 002 - Lecture (In Person): T Th 5:00 PM - 6:15 PM , Jay Herrman 3.00 hour(s)
- 003 - Lecture (Hybrid): Multiple Meetings, Kari McMullen - 3.00 hour(s)
- 004 - Lecture (Internet): Online , Aysen Bakir 3.00 hour(s)
Dates: 08/18/2025 - 12/06/2025
Location: State Farm Hall of Busine 139 (SFHB 139)
Instructor: Jay Herrman
Textbook Special Instructions: Online with textbook
Dates: 08/18/2025 - 12/06/2025
Location: State Farm Hall of Busine 139 (SFHB 139)
Instructor: Jay Herrman
Textbook Special Instructions: Cengage MindTap - Directions will be provided
Meeting Times:
- 08/18/2025 - 12/06/2025 : M 5:00 PM - 6:15 PM - State Farm Hall of Busine 139 (SFHB 139)
- 08/18/2025 - 12/06/2025 : TBD TBD - Hybrid Class (HYBRID )
Instructor: Kari McMullen
Class Notes: Class meets Face to Face on Mondays and online on Wednesdays
Textbook Special Instructions: Connect Plus is also required by should come with the e-text.
Dates: 08/18/2025 - 12/06/2025
Location: Online
Instructor: Aysen Bakir
Class Notes: Asynchronous Online
Textbook Special Instructions: McGrawHill Connect will be used. Also a marketing simulation will be used. Students will receive information for purchasing license after semester starts.