MKT 230 - Introduction To Marketing Management
Department: Marketing
Description: A managerial approach to the study of such key decision areas as advertising, distribution, pricing and product development as well as other concepts and activities that facilitate exchange and build relationships between buyers and sellers in the environments of business and nonbusiness organizations.
Prerequisites: ECO 105 or (101 and 102) or 103
Credit Hours: 3
Current Offerings
Spring 2019
- 001 - Lecture: M W 12:35 PM - 1:50 PM 16 week(s), Rick Wills 3 hour(s)
- 002 - Lecture: T Th 8:00 PM - 9:15 PM 16 week(s), Jay Herrman 3 hour(s)
- 003 - Lecture: Online 16 week(s), Steven Taylor 3 hour(s)
Dates: 01/14/2019 - 05/04/2019
Building: State Farm Hall of Business 139 (SFHB 139)
Instructor Name: Rick Wills
Dates: 01/14/2019 - 05/04/2019
Building: State Farm Hall of Business 139 (SFHB 139)
Instructor Name: Jay Herrman
Dates: 01/14/2019 - 05/04/2019
Building: Online, contact instructor
Instructor Name: Steven Taylor
Summer 2019
- 001 - Lecture: Online 4 week(s), Aysen Bakir 3 hour(s)
- 002 - Lecture: Online 4 week(s), Kimberly Judson 3 hour(s)
- 003 - Lecture: Online 4 week(s), Steven Taylor 3 hour(s)
Dates: 05/20/2019 - 06/14/2019
Building: Online, contact instructor
Instructor Name: Aysen Bakir
Textbooks have not been finalized for section.
Dates: 06/17/2019 - 07/12/2019
Building: Online, contact instructor
Instructor Name: Kimberly Judson
Textbooks have not been finalized for section.
Dates: 07/15/2019 - 08/09/2019
Building: Online, contact instructor
Instructor Name: Steven Taylor
Textbooks have not been finalized for section.
Summer 2020
This course is tentatively planned for Summer 2020