MKT 230 - Introduction To Marketing Management
Department: Marketing
Description: A managerial approach to the study of such key decision areas as advertising, distribution, pricing and product development as well as other concepts and activities that facilitate exchange and build relationships between buyers and sellers in the environments of business and nonbusiness organizations.
Credit Hours: 3
Prerequisites: ECO 105 or (101 and 102) or 103; 60 hours completed. Not for credit if earned credit in MKT 190
Current Offerings
Spring 2024
- 001 - Lecture (Internet): Online , Aysen Bakir 3 hour(s) Winter Session
- 002 - Lecture (Hybrid): T Th 12:35 PM - 1:50 PM , Aysen Bakir 3 hour(s)
- 003 - Lecture (In Person): M W F 8:00 AM - 8:50 AM , Tommy Haddock 3 hour(s)
- 004 - Lecture (In Person): M W 5:00 PM - 6:15 PM , Jay Herrman 3 hour(s)
Dates: 12/16/2023 - 01/14/2024 - Winter Session
Location: Online
Instructor: Aysen Bakir
Class Notes: Asynchronous Online
Dates: 01/16/2024 - 05/04/2024
Location: State Farm Hall of Busine 139 (SFHB 139)
Instructor: Aysen Bakir
Class Notes: Hybrid 70% Online
Textbook Special Instructions: Special Supplies: Roger Kerin & Steven W. Hartley. McGrawHillConnect will be used. A marketing simulation will be used. Students will be given the information on how to purchase the simulation license after the beginning of the semester.
Dates: 01/16/2024 - 05/04/2024
Location: State Farm Hall of Busine 139 (SFHB 139)
Instructor: Tommy Haddock
Class Notes: Course meets in-person
Textbook Instructions: Students will be using Cengage. Instructions for access will be provided the first week of class.
Dates: 01/16/2024 - 05/04/2024
Location: State Farm Hall of Busine 139 (SFHB 139)
Instructor: Jay Herrman
Class Notes: Course meets in-person
Textbook Special Instructions: Students will need Mindtap Access.
Summer 2024
- 001 - Lecture (Internet): Online , Aysen Bakir 3 hour(s) , Majors Only
- 002 - Lecture (Internet): Online , Hao Wang 3 hour(s) , Majors Only
- 003 - Lecture (Internet): Online , Chiharu Ishida-Lambert 3 hour(s) , Majors Only
Dates: 05/20/2024 - 06/14/2024
Location: Online
Instructor: Aysen Bakir
Course Specification: Majors Only
Class Notes: Asynchronous Online
Textbooks have not been finalized for section.
Dates: 06/17/2024 - 07/12/2024
Location: Online
Instructor: Hao Wang
Course Specification: Majors Only
Class Notes: Asynchronous Online
Textbooks have not been finalized for section.
Dates: 07/15/2024 - 08/09/2024
Location: Online
Instructor: Chiharu Ishida-Lambert
Course Specification: Majors Only
Class Notes: Asynchronous Online
Textbooks have not been finalized for section.