MKT 230 - Introduction To Marketing Management
Department: Marketing
Description: A managerial approach to the study of such key decision areas as advertising, distribution, pricing and product development as well as other concepts and activities that facilitate exchange and build relationships between buyers and sellers in the environments of business and nonbusiness organizations.
Credit Hours: 3
Prerequisites: ECO 101 and 102 or 105 or 103. Not for credit if earned credit in MKT 190