Department: Master of Business Administration
Description: Marketing principles, behavioral concepts, and quantitative techniques utilized in analyzing marketing problems and decisions. Emphasis on strategic and quantitative aspects of decision-making processes in marketing. A strategic marketing simulation game and/or rigorous case analyses are typical.
Credit Hours: 3
Prerequisites: Principles of Marketing and Business Math and Statistics or equivalents
Graduate Level Course: This course is approved for graduate credit
Dates: 06/27/2022 - 08/03/2022
Building: State Farm Hall of Busine 354 (SFHB 354)
Instructor Name: Gary Hunter
Dates: 08/22/2022 - 12/10/2022
Building: State Farm Hall of Busine 355 (SFHB 355)
Instructor Name: Peter Kaufman
Dates: 08/15/2022 - 09/16/2022
Building: To be determined
Instructor Name: Aysen Bakir
Textbooks have not been finalized for section.