MBA 430 - Advanced Marketing Management
Department: Master of Business Administration
Description: Marketing principles, behavioral concepts, and quantitative techniques utilized in analyzing marketing problems and decisions. Emphasis on strategic and quantitative aspects of decision-making processes in marketing. A strategic marketing simulation game and/or rigorous case analyses are typical.
Credit Hours: 3
Prerequisites: Principles of Marketing and Business Math and Statistics or equivalents
Graduate Level Course: This course is approved for graduate credit
Current Offerings
Spring 2024
- 001 - Lecture (Hybrid): Th 7:45 PM - 9:15 PM , Peter Kaufman 3 hour(s) , Majors Only
- 002 - Lecture (Internet): Online , Peter Kaufman 3 hour(s) , Majors Only
Dates: 01/16/2024 - 05/04/2024
Location: State Farm Hall of Busine 133 (SFHB 133)
Instructor: Peter Kaufman
Course Specification: Majors Only
Textbook Special Instructions: Will NOT be using any of the online materials (codes, etc) that come with textbook The Start-up and You is available for purchase online (e.g., Amazon, etc)
Dates: 01/16/2024 - 05/04/2024
Location: Online
Instructor: Peter Kaufman
Course Specification: Majors Only
Class Notes: Synchronous Online
Textbook Special Instructions: Will NOT be using any of the online materials (codes, etc) that come with textbook The Start-up and You is available for purchase online (e.g., Amazon, etc)
Summer 2024
- 001 - Lecture (Hybrid): M W 6:00 PM - 7:50 PM , Gary Hunter 3 hour(s) , Majors Only
- 002 - Lecture (Online/Hybrid): M W 6:00 PM - 7:50 PM , Gary Hunter 3 hour(s) , Majors Only
Dates: 07/01/2024 - 08/09/2024
Location: To be determined
Instructor: Gary Hunter
Course Specification: Majors Only
Class Notes: Weekly course meeting in SFHB 356.
Textbooks have not been finalized for section.
Dates: 07/01/2024 - 08/09/2024
Location: To be determined
Instructor: Gary Hunter
Course Specification: Majors Only
Class Notes: Course meets in SFHB 356.
Textbooks have not been finalized for section.