MBA 430 - Advanced Marketing Management
Department: Master of Business Administration
Description: Marketing principles, behavioral concepts, and quantitative techniques utilized in analyzing marketing problems and decisions. Emphasis on strategic and quantitative aspects of decision-making processes in marketing. A strategic marketing simulation game and/or rigorous case analyses are typical.
Credit Hours: 3
Graduate Level Course: This course is approved for graduate credit
Current Offerings
Summer 2025
- 001 - Lecture (Hybrid): Multiple Meetings, Aysen Bakir - 3.00 hour(s) , Majors Only
- 002 - Lecture (Online/Hybrid): M W 6:00 PM - 7:50 PM , Aysen Bakir 3.00 hour(s) , Majors Only
Meeting Times:
- 06/30/2025 - 08/08/2025 : TBD TBD - Hybrid Class (HYBRID )
- 06/30/2025 - 08/08/2025 : M W 6:00 PM - 7:50 PM - State Farm Hall of Busine 147 (SFHB 147)
Instructor: Aysen Bakir
Course Specification: Majors Only
Textbook Instructions: There will be cases and core curriculum readings available in a coursepack from Harvard Business School Publishing. Students will be given information at the beginning of the semester regarding the purchase of the license for the simulation.
Dates: 06/30/2025 - 08/08/2025
Location: Online-Hybrid Class (ONHB NLINEHYBR)
Instructor: Aysen Bakir
Course Specification: Majors Only
Textbooks have not been finalized for section.
Fall 2025
- 001 - Lecture (Hybrid): Multiple Meetings, Peter Kaufman - 3.00 hour(s) , Majors Only
- 002 - Lecture (Online/Hybrid): Online - Th 7:45 PM - 9:15 PM , Peter Kaufman 3.00 hour(s) , Majors Only
- 003 - Lecture (Hybrid): Multiple Meetings, Rodger Singley - 3.00 hour(s) , Majors Only
- 004 - Lecture (Online/Hybrid): Online - M 6:00 PM - 7:30 PM , Rodger Singley 3.00 hour(s) , Majors Only
Meeting Times:
- 08/18/2025 - 12/06/2025 : TBD TBD - Hybrid Class (HYBRID )
- 08/18/2025 - 12/06/2025 : Th 7:45 PM - 9:15 PM - State Farm Hall of Busine 147 (SFHB 147)
Instructor: Peter Kaufman
Course Specification: Majors Only
Class Notes: Meets in-person at the listed time. Asynchronous online work outside of the listed meeting time.
Dates: 08/18/2025 - 12/06/2025
Location: Online
Instructor: Peter Kaufman
Course Specification: Majors Only
Class Notes: HyFlex course. The in-person portion of this class meets in SFHB 147.
Class Notes: This course is Online Hybrid, which means the course is1 -25% in-person.
Meeting Times:
- 08/18/2025 - 12/06/2025 : TBD TBD - Hybrid Class (HYBRID )
- 08/18/2025 - 12/06/2025 : M 6:00 PM - 7:30 PM - State Farm Hall of Busine 133 (SFHB 133)
Instructor: Rodger Singley
Course Specification: Majors Only
Class Notes: Meets in-person at the listed time. Asynchronous online work outside of the listed meeting time.
Dates: 08/18/2025 - 12/06/2025
Location: Online
Instructor: Rodger Singley
Course Specification: Majors Only
Class Notes: HyFlex course. The in-person portion of this class meets in SFHB 133.
Class Notes: This course is Online Hybrid, which means the course is1 -25% in-person.