MBA 430 - Advanced Marketing Management
Department: Master of Business Administration
Description: Marketing principles, behavioral concepts, and quantitative techniques utilized in analyzing marketing problems and decisions. Emphasis on strategic and quantitative aspects of decision-making processes in marketing. A strategic marketing simulation game and/or rigorous case analyses are typical.
Credit Hours: 3
Graduate Level Course: This course is approved for graduate credit
Current Offerings
Spring 2025
- 001 - Lecture (Hybrid): Th 6:00 PM - 7:30 PM , Peter Kaufman 3.00 hour(s) , Majors Only
- 002 - Lecture (Online/Hybrid): Online - Th 6:00 PM - 7:30 PM , Peter Kaufman 3.00 hour(s) , Majors Only
Dates: 01/13/2025 - 05/03/2025
Location: State Farm Hall of Busine 147 (SFHB 147)
Instructor: Peter Kaufman
Course Specification: Majors Only
Textbooks have not been finalized for section.
Dates: 01/13/2025 - 05/03/2025
Location: Online
Instructor: Peter Kaufman
Course Specification: Majors Only
Class Notes: In-person location is SFHB 147
Class Notes: HyFlex Section. This course is "Online Hybrid" which means it is only 1-25% in person.
Textbooks have not been finalized for section.
Summer 2025
- 001 - Lecture (Hybrid): Multiple Meetings, Aysen Bakir - 3.00 hour(s) , Majors Only
- 002 - Lecture (Online/Hybrid): M W 6:00 PM - 7:50 PM , Aysen Bakir 3.00 hour(s) , Majors Only
Meeting Times:
- 06/30/2025 - 08/08/2025 : TBD TBD - Hybrid Class (HYBRID )
- 06/30/2025 - 08/08/2025 : M W 6:00 PM - 7:50 PM - State Farm Hall of Busine 147 (SFHB 147)
Instructor: Aysen Bakir
Course Specification: Majors Only
Textbook Instructions: There will be cases and core curriculum readings available in a coursepack from Harvard Business School Publishing. Students will be given information at the beginning of the semester regarding the purchase of the license for the simulation.
Dates: 06/30/2025 - 08/08/2025
Location: Online-Hybrid Class (ONHB NLINEHYBR)
Instructor: Aysen Bakir
Course Specification: Majors Only
Textbooks have not been finalized for section.
Fall 2025
- 001 - Lecture (Hybrid): Th 7:45 PM - 9:15 PM , Peter Kaufman 3.00 hour(s) , Majors Only
- 002 - Lecture (Online/Hybrid): Online - Th 7:45 PM - 9:15 PM , Peter Kaufman 3.00 hour(s) , Majors Only
Dates: 08/18/2025 - 12/06/2025
Location: State Farm Hall of Busine 147 (SFHB 147)
Instructor: Peter Kaufman
Course Specification: Majors Only
Textbooks have not been finalized for section.
Dates: 08/18/2025 - 12/06/2025
Location: Online
Instructor: Peter Kaufman
Course Specification: Majors Only
Class Notes: HyFlex course. The in-person portion of this class meets in SFHB 147.
Class Notes: This course is Online Hybrid, which means the course is1 -25% in-person.
Textbooks have not been finalized for section.