COM 378 - Public Relations Management And Research
Department: Communication
Description: As the senior capstone course focus is on the leading and managing of everyday matters of a public relations function. Formerly PUBLIC RELATIONS MANAGEMENT: CORPORATE COMMUNICATION.
Credit Hours: 3
Prerequisites: COM 111, 161, 178, 268, and 297
Current Offerings
Spring 2025
- 001 - Lecture (In Person): M W 4:00 PM - 5:15 PM , Pete Smudde 3.00 hour(s) , Majors Only
Dates: 01/13/2025 - 05/03/2025
Location: Fell Hall 152 (FEL 152)
Instructor: Pete Smudde
Course Specification: Majors Only
Book Title
ISBN
Edition
Publisher
MSRP
Notes
ASSOCIATED PRESS STYLEBOOK
(Required)
ISBN9781541605114
Edition57
PublisherBASIC BOOKS
MSRP
$25.00
NotesTextbook/Material Note: the book is available in digital version for computers and smartphones. The 56th edition would work too.
MANAGING PUBLIC RELATIONS
(Required)
ISBN9781032076768
Edition2ND
PublisherT&F
MSRP
$77.99
NotesTextbook/Material Note: this new edition is significantly different from the previous edition, so DO NOT use the first edition