COM 284 - Media Sales

Department: Communication

Description: Study of radio, television, newspaper and internet sales. Examination and practice of processes of planning and executing successful client proposals.

Credit Hours: 3

Prerequisites: COM 111 and 160

New Course Catalog Information Effective 05-17-2021

New Prerequisites: COM 160

Current Offerings

For the most up-to-date course information, please check the registration system through your MyIllinoisState portal.

Spring 2021

001 - Lecture: Online - T Th 3:35 PM - 4:50 PM , Deb Lesser 3 hour(s)

Dates: 01/11/2021 - 05/01/2021

Building: Online, contact instructor

Instructor Name: Deb Lesser

Materials Fee - $12.00

Class Notes: Synchronous Online

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

Special Instructions

MEDIA SELLING: TV, PRINT, INTERNET, RADIO (Required)

ISBN9781405158398

AuthorWARNER

Edition4TH

PublisherWILEY

MSRP $58.61

SUCCESSFUL LOCAL BROADCAST SALES (Required)

ISBN9780814431627

AuthorWEYLAND

Edition

PublisherAMACOM

MSRP $14.95