COM 284 - Media Sales

Department: Communication

Description: Study of radio, television, newspaper and internet sales. Examination and practice of processes of planning and executing successful client proposals.

Credit Hours: 3

Prerequisites: COM 160

Current Offerings

For the most up-to-date course information, please check the registration system through your MyIllinoisState portal.

Fall 2021

001 - Lecture: T Th 3:35 PM - 4:50 PM , Deb Lesser 3 hour(s)

Dates: 08/16/2021 - 12/04/2021

Building: Fell Hall 180 (FEL 180)

Instructor Name: Deb Lesser

Materials Fee: $12.00

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

Special Instructions

SUCCESSFUL LOCAL BROADCAST SALES (Required)

ISBN9780814431627

AuthorWEYLAND

Edition

PublisherAMACOM

MSRP $14.95

MEDIA SELLING: TV, PRINT, INTERNET, RADIO (Required)

ISBN9781405158398

AuthorWARNER

Edition4TH

PublisherWILEY

MSRP $58.61