COM 238 - Introduction To Advertising

Department: Communication

Description: This course introduces and applies the fundamental concepts and processes of advertising and the advertising industry. Critical thinking and application are emphasized.

Credit Hours: 3

Prerequisites: COM 110

Current Offerings

For the most up-to-date course information, please check the registration system through your MyIllinoisState portal.

Fall 2025

001 - Lecture (In Person): T Th 11:00 AM - 12:15 PM , Ellie Yang 3.00 hour(s) , Majors Only

Dates: 08/18/2025 - 12/06/2025

Location: State Farm Hall of Busine 147 (SFHB 147)

Instructor: Ellie Yang

Course Specification: Majors Only

Book Title

ISBN

Author

Edition

Publisher

MSRP

Notes

ADVERTISING AND INTEGRATING BRAND PROMOTION (Required)

ISBN9780357721407

AuthorCLOSE, O'QUINN, & SEMINIK

Edition9

PublisherCENGAGE

MSRP $97.95

Spring 2026

001 - Lecture (In Person): T Th 11:00 AM - 12:15 PM , Ellie Yang 3.00 hour(s)
002 - Lecture (In Person): T Th 9:35 AM - 10:50 AM , Ellie Yang 3.00 hour(s)

Dates: 01/12/2026 - 05/02/2026

Location: Fell Hall 180 (FEL 180)

Instructor: Ellie Yang

Textbooks have not been finalized for section.

Dates: 01/12/2026 - 05/02/2026

Location: Fell Hall 125 (FEL 125)

Instructor: Ellie Yang

Textbooks have not been finalized for section.