MKT 445 - Advanced Marketing Analytics
Department: Marketing
Description: Introduces marketing analytic methods and statistical software skills to extract meaningful information from big data sets for business decision-making and strategic marketing management.
Credit Hours: 3
Prerequisites: MBA 416
Graduate Level Course: This course is approved for graduate credit
Current Offerings
Spring 2025
- 001 - Lecture (Hybrid): T 7:45 PM - 9:15 PM , Juno Lim 3.00 hour(s) , Majors Only
- 002 - Lecture (Online/Hybrid): Online - T 7:45 PM - 9:15 PM , Juno Lim 3.00 hour(s) , Majors Only
Dates: 01/13/2025 - 05/03/2025
Location: State Farm Hall of Busine 133 (SFHB 133)
Instructor: Juno Lim
Course Specification: Majors Only
Dates: 01/13/2025 - 05/03/2025
Location: Online
Instructor: Juno Lim
Course Specification: Majors Only
Class Notes: In-person location is SFHB 133
Class Notes: HyFlex Section. This course is "Online Hybrid" which means it is only 1-25% in person.
Textbooks have not been finalized for section.
Fall 2025
- 001 - Lecture (Hybrid): Th 6:00 PM - 7:30 PM , Juno Lim 3.00 hour(s) , Majors Only
- 002 - Lecture (Online/Hybrid): Online - Th 6:00 PM - 7:30 PM , Juno Lim 3.00 hour(s) , Majors Only
Dates: 08/18/2025 - 12/06/2025
Location: State Farm Hall of Busine 367 (SFHB 367)
Instructor: Juno Lim
Course Specification: Majors Only
Textbooks have not been finalized for section.
Dates: 08/18/2025 - 12/06/2025
Location: Online
Instructor: Juno Lim
Course Specification: Majors Only
Class Notes: HyFlex course. The in-person portion of this class will meet in SFHB 367.
Class Notes: This course is Online Hybrid, which means the course is1 -25% in-person.
Textbooks have not been finalized for section.