MKT 440 - Brand Management And Analytics
Department: Marketing
Description: Based on the latest analytics techniques, this course offers advanced knowledge and practical skills for making day-to-day and long-term brand-related decisions.
Credit Hours: 3
Prerequisites: MBA 416
Graduate Level Course: This course is approved for graduate credit
Current Offerings
Fall 2025
- 001 - Lecture (Hybrid): M 7:45 PM - 9:15 PM , Chiharu Ishida-Lambert 3.00 hour(s) , Majors Only
- 002 - Lecture (Online/Hybrid): Online - M 7:45 PM - 9:15 PM , Chiharu Ishida-Lambert 3.00 hour(s) , Majors Only
Dates: 08/18/2025 - 12/06/2025
Location: State Farm Hall of Busine 367 (SFHB 367)
Instructor: Chiharu Ishida-Lambert
Course Specification: Majors Only
Textbooks have not been finalized for section.
Dates: 08/18/2025 - 12/06/2025
Location: Online
Instructor: Chiharu Ishida-Lambert
Course Specification: Majors Only
Class Notes: HyFlex course. The in-person portion of this class will meet in SFHB 367.
Class Notes: This course is Online Hybrid, which means the course is1 -25% in-person.
Textbooks have not been finalized for section.