MKT 414 - Advanced Technologies in Marketing Analytics

Department: Marketing

Description: Advanced Topics in Marketing Analytics covers advanced data analysis techniques to help students acquire analytic skills that can be applied to real-world marketing problems. The course also examines the ethical and technical issues related to marketing analytics and data governance topics.

Credit Hours: 3

Graduate Level Course: This course is approved for graduate credit

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This course has no upcoming offerings. Please contact the department if you have questions about when this will be offered.