MKT 411 - Marketing and Sales Forecasting
Department: Marketing
Description: The course covers the role of forecasting in marketing decision making, and the systematic steps involved in conducting a forecasting project. This course develops familiarity with the main marketing and sales forecasting methods. Both qualitative and quantitative methods are discussed in detail with more focus on the latter. Multiple enrollments allowed; maximum of 6 credit hours.
Credit Hours: 3
Prerequisites: MBA 416
Graduate Level Course: This course is approved for graduate credit
Current Offerings
Spring 2026
- 001 - Lecture (Hybrid): W 7:45 PM - 9:15 PM , Della Clark 3.00 hour(s) , Majors Only
- 002 - Lecture (Online/Hybrid): Online - W 7:45 PM - 9:15 PM , Della Clark 3.00 hour(s) , Majors Only
Dates: 01/12/2026 - 05/02/2026
Location: State Farm Hall of Busine 133 (SFHB 133)
Instructor: Della Clark
Course Specification: Majors Only
Textbooks have not been finalized for section.
Dates: 01/12/2026 - 05/02/2026
Location: Online
Instructor: Della Clark
Course Specification: Majors Only
Class Notes: HyFlex course. In-person portion of this class meets in SFHB 133.
Class Notes: This course is Online Hybrid, which means the course is1 -25% in-person.
Textbooks have not been finalized for section.