Department: Marketing
Description: Understanding the global marketing environment and developing marketing strategies across national boundaries. The political, economic, and cultural variables which influence such strategies are identified. Recent cross-cultural research and real world cases clarify concepts and their application.
Credit Hours: 3
Prerequisites: Grade of C or better in MKT 190 or 230
Dates: 04/29/2024 - 05/24/2024
Location: BSIB Program- Panama
Instructor: Aysen Bakir
Textbooks have not been finalized for section.
Meeting Times:
Instructor: Aysen Bakir
Course Specification: Majors Only
Textbook Special Instructions: A simulation and cases will be used. Students are responsible to buy the license for the simulation and the cases after the semester starts. The instructor will provide the information to the students.