Department: Marketing
Description: Understanding the global marketing environment and developing marketing strategies across national boundaries. The political, economic, and cultural variables which influence such strategies are identified. Recent cross-cultural research and real world cases clarify concepts and their application.
Credit Hours: 3
Prerequisites: Grade of C or better in MKT 190 or 230
Dates: 04/28/2025 - 05/23/2025
Location: BSIB Program- Panama
Instructor: Aysen Bakir
Textbooks are not required for this section.
Meeting Times:
Instructor: Aysen Bakir
Course Specification: Majors Only
Textbook Special Instructions: A simulation and cases will be used. Students required to purchase license for both after the semester starts. Instructor will provide information.