Department: Marketing
Description: Understanding the global marketing environment and developing marketing strategies across national boundaries. The political, economic, and cultural variables which influence such strategies are identified. Recent cross-cultural research and real world cases clarify concepts and their application.
Credit Hours: 3
Prerequisites: Grade of C or better in MKT 190 or 230
Meeting Times:
Instructor: Aysen Bakir
Course Specification: Majors Only
Class Notes: Hybrid course.
Textbook Special Instructions: A simulation and cases will be used. Students required to purchase license for both after the semester starts. Instructor will provide information.
Dates: 01/12/2026 - 05/02/2026
Location: State Farm Hall of Busine 354 (SFHB 354)
Instructor: Aysen Bakir
Course Specification: Majors Only
Textbooks have not been finalized for section.