MKT 345 - Advanced Marketing Analytics
Department: Marketing
Description: Advanced data analysis tools and techniques utilized in marketing analytics, with the goal of forming strong customer relationships.
Credit Hours: 3
Prerequisites: MKT 190 or 230; and MKT 232 and 245
Current Offerings
Spring 2025
- 001 - Lecture (Hybrid): Multiple Meetings, Juno Lim - 3.00 hour(s) , Majors Only
- 002 - Lecture (Hybrid): Multiple Meetings, Juno Lim - 3.00 hour(s) , Majors Only
Meeting Times:
- 01/13/2025 - 05/03/2025 : TBD TBD - Hybrid Class (HYBRID )
- 01/13/2025 - 05/03/2025 : T Th 5:00 PM - 6:15 PM - State Farm Hall of Busin 016C (SFHB 016C)
Instructor: Juno Lim
Course Specification: Majors Only
Class Notes: 50% Online
Book Title
ISBN
Edition
Publisher
MSRP
Notes
R for Marketing Research and Analytics
(Recommended)
ISBN9783030143169
Edition2nd
PublisherSpringer
MSRP
$79.50
Meeting Times:
- 01/13/2025 - 05/03/2025 : TBD TBD - Hybrid Class (HYBRID )
- 01/13/2025 - 05/03/2025 : T Th 3:35 PM - 4:50 PM - State Farm Hall of Busin 016C (SFHB 016C)
Instructor: Juno Lim
Course Specification: Majors Only
Class Notes: 50% Online
Book Title
ISBN
Edition
Publisher
MSRP
Notes
R for Marketing Research and Analytics
(Recommended)
ISBN9783030143169
Edition2nd
PublisherSpringer
MSRP
$79.50