MKT 345 - Advanced Marketing Analytics
Department: Marketing
Description: Advanced data analysis tools and techniques utilized in marketing analytics, with the goal of forming strong customer relationships.
Credit Hours: 3
Prerequisites: MKT 190 or 230; and MKT 232 and 245
Current Offerings
Spring 2025
- 001 - Lecture (Hybrid): T Th 5:00 PM - 6:15 PM , Juno Lim 3.00 hour(s) , Majors Only
- 002 - Lecture (Hybrid): T Th 3:35 PM - 4:50 PM , Juno Lim 3.00 hour(s) , Majors Only
Dates: 01/13/2025 - 05/03/2025
Location: State Farm Hall of Busin 016C (SFHB 016C)
Instructor: Juno Lim
Course Specification: Majors Only
Class Notes: 50% Online
Dates: 01/13/2025 - 05/03/2025
Location: State Farm Hall of Busin 016C (SFHB 016C)
Instructor: Juno Lim
Course Specification: Majors Only
Class Notes: 50% Online
Fall 2025
- 001 - Lecture (Internet): Online , Juno Lim 3.00 hour(s) , Majors Only
- 002 - Lecture (Hybrid): T Th 3:35 PM - 4:50 PM , Juno Lim 3.00 hour(s) , Majors Only
Dates: 08/18/2025 - 12/06/2025
Location: Online
Instructor: Juno Lim
Course Specification: Majors Only
Class Notes: Asynchronous Online
Textbook Special Instructions: R and RStudio required. Free access; lab computers have the programs installed. Students can download and install on personal computers. The e-book of the textbook is available through Milner Library.
Dates: 08/18/2025 - 12/06/2025
Location: State Farm Hall of Busin 022F (SFHB 022F)
Instructor: Juno Lim
Course Specification: Majors Only
Textbook Special Instructions: R and RStudio required. Free access; lab computers have the programs installed. Students can download and install on personal computers. The e-book of the textbook is available through Milner Library.